One of the more common questions you see asked in forums is “How many links do I need?” in order to rank for a certain keyword phrase. The question doesn’t really have a specific numerical answer, rather the number of links you need is proportional to the number of pages competing for the phrase. Less competition requires fewer links to rank. More competition requires more links.
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Popularity: 9%
Over the weekend Wiep Knol published an article on Link Value Factors, which is worth a read if you’re interested in learning more about how search engines might place value on different links. It’s modeled on the more general Search Engine Ranking Factors from SEOmoz with a series of questions about links answered and ranked by SEOs and then having the results totaled to give you an idea of what might be considered more or less important in determining the quality of a link.
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Popularity: 7%
Early on in your learning of search engine optimization you come to realize links are important to how well your pages rank. Some sources of links such as forum signatures are easy to discover, but before too long you learn that all links are not created equal and the links you want most are the hardest to get. Inevitably the question arises how and where to get these high quality links. Good news. Link opportunities are all around you and by paying attention you can gain links from authority sources.
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Popularity: 13%
A journey of a
thousandmillionmilesbacklinks begins with a singlesteplink
-Confucius (sort of)
I hope Confucius will forgive my changing his quote around, but if you haven’t heard SEOmoz recently moved past the one million mark for links flowing into the site. Congratulations to Rand and the rest of the Mozzers on their well deserved achievement. Rand posted today on how SEOmoz gained those one million+ links, all in under three years no less, and since I’ve been answering a lot of questions the last week on how to get links I wanted to add a few thoughts of my own.
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Popularity: 7%
It’s only been a few days since John Scott and Jeff Behrendt opened the new V7N contextual links to publishers and already the frenzy has begun with bloggers unable to sign up fast enough for the program. On the surface there’s a lot to like about the new V7N system for both advertisers and publishers. Yet I still have reservations about the system in general for both those buying and selling links.
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Popularity: 7%
Aaron Wall often mentions links as currency for a website. Links into a site help build equity for that site enabling it to leverage things like more links. Add a solid business model behind the site those links will directly convert to money. Since it’s such a good analogy why not expand on it.
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Popularity: 7%
Yesterday Jennifer Laycock of Search Engine Guide posted about the right way to ask for a link in Link Building As Relationship Building - A Great Example. I thought I’d go the opposite way and share by way of an an example of how not to ask for a link.
As this site has grown in visibility so have the requests for link exchanges. Here are a few don’t from a request I found in my inbox a few days ago.
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Popularity: 7%
Ask enough questions about how to build links and you’ll inevitably hear the answer that you should look for quality links. Just as inevitable will be a lack of explanation about what makes for quality in regards to links. So how do you determine which of several links is best? What are the signs that a link is worth pursuing? How do you recognize a quality link?
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Popularity: 10%
Two posts about linkbaiting caught my attention last week and given there are still many questions about linkbait and it’s relative worth, I thought I would add a little more to the discussion.
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Popularity: 7%
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