The following is a guest post from James Duthie.
Obama’s recent inauguration seems to have a lot of business people thinking seriously about social media. Obama’s ability to digitally connect with millions of people to achieve campaign goals (Eg. record fundraising) seems to have a whole lot of people thinking about how they can use social media in their business.
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The following guest post was written by Jerry Low of Web Hosting Secret Revealed.
I bet you had already heard about Squidoo.
No? Well, in this case you are losing lots of good publicity opportunities for your blog, website, or business.
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They aren’t sexy, they seem ancient in web years, and they don’t get talked about as much as they once were, yet forums are still one of the best sources of quality traffic. Done right they bring consistent traffic month after month, traffic that does stick around and subscribe to your blog and inquire about your services.
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This past weekend my brother and I spoke on the phone as we do most weekends. We talked about watching the US Open and shared thoughts about who we’d be rooting for when Tiger Woods and Rocco Mediate played another 18 holes of golf in Monday’s playoff.
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There are many who want to look at social media in the same way they might look at search. Some want to see the direct value in social media traffic and when the traffic doesn’t lead to any meaningful conversions they want to condemn social media and proclaim it as valueless.
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As some of you know I’m an admin at the Webmaster-Talk forums and have been a member there for over two years. Last week Webmaster-Talk grew significantly as it merged with EarnersForum and to celebrate WT is running a contest with 5 winners each receiving a prize package worth $25,000.
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Roderick Ioerger wrote an interesting post for Marketing Pilgrim a few days ago, where he asked is social media an impediment to problem solving? The basic argument is the idea that the convenience of having others readily available to answer your questions inhibits finding the solution yourself and thus leads to less critical thinking. It’s a valid argument, but I don’t agree with the conclusion.
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For a long time when mentioning Twitter in one of my This Week Month In SEO posts a comment usually accompanied the mention along the lines “I still don’t care what you’re doing right now.” A funny thing happened in the last few days. I began to care. I started tweeting a couple of days ago and am quickly getting addicted. I thought I’d share some of my early impressions of Twitter.
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When you hear the phrase social media what comes to mind? What associations do you make with social media where marketing and seo are concerned? Did you think of a site like Digg or StumbleUpon? Were you thinking about how you could get your content to the front page so first traffic and then links would flow into your site? Those are common thoughts about social media, but I want to change your thought process a little and look at social media in a different way. Instead of seeing social media as a way to bring more into your site let’s look at how you can put more into social media sites and in doing so how you can brand yourself and increase your sphere of influence.
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A couple of days ago I asked if MyBlogLog was still relevant to the SEO community. The response to the question was pretty much as expected with people not really using MBL as much as they might have a few months ago. I still use the site and thought I’d explain why I still log and and out of MyBlogLog most days and how I see it as beneficial for my blog.
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Popularity: 8%
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