Visual Perception — Series Wrap Up And Key Ideas

For a couple of months now I’ve been running a series on visual perception and some of the design principles that arise from it. The series completed last week, but I wanted to offer something of a summary today to highlight what I think are the key points from the entire series.

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Why It’s Still Important To Design “Above The Fold”

When I was first learning to design websites, a frequent topic of conversation was the fold. I remember it being part of the very first class I took and it found it’s way into the discussion of several that came after. Is it still relevant? I think so.

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Use The Efficient Power Of Emotional Design To Connect With Your Audience

Why do some designs evoke an emotional response where others don’t? Why is it that some designs make a connection with us and deliver meaning on a more personal level? Why do some sites wow us and quickly grab our attention and hold our interest? And perhaps most important, how do they do it?

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Is Your Best Work For Yourself Or For Your Clients?

I recently heard someone say that you don’t get to do your best work for clients. Is it true? Can you not do your best work for clients? How exactly do you define and know what your best work is?

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How To Make Visually Complex Information Easy To Understand

Our world is complex and it shouldn’t be a surprise that visually depicting a world of complex objects, systems, and processes leads to some rather complex graphics. Simplifying should be a first step, but sometimes all that complex information needs to remain. How can we help people understand our message despite its complexity?

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