Context is everything. It shapes the meaning in all communication. Without context you can’t communicate effectively. When your message is delivered in one context, but received in another, it likely leads to miscommunication.
Do web designers spend too much time focused on style at the expense of substance? Have we become distracted by the superficial to the point that we’ve stopped looking below the surface? Are we so focused on how things look that we’ve forgotten about how they work?
I’m sure you’ve heard the advice “don’t make me think” in regards to website usability. It’s the idea that visitors of a site can use the site with as little cognitive strain as possible. Is it good advice? Well…yes, but there are times when making people think a little more might be the better option.