“A brand is the sum of all feelings, thoughts and recognitions – positive and negative – that people in the target audience have about a company, a product or service.”
Steve McNamara, AdCracker.Com
I think there’s a misconception that it takes a lot of money to build a brand. Chris Garret has a series of posts about branding your blog, which he continues to add to and I encourage you to read. (Chris how about a dedicated page where we can find links to all the posts in the series?) Today’s post, Your Successful Brand reminded me of some conversations I’ve had with people who assumed that only rich companies could build a brand. Nothing could be further from the truth.
Seth Godin wrote an interesting post yesterday on how to make a million dollars in which he breaks down the numbers on how many sales you need at what price point to earn that million.
One popular method is to make a dollar in profit from each of a million people. Or a penny from a hundred million. This is the China strategy. It almost never works.
Aaron Wall thinks so and I tend to agree.
The type of people who subscribe to sites are also the type of people who write about that topic. If you have built up trust and a following your ideas spread faster than the competition.
Now I’m not sure if Aaron’s got the numbers right. Links differ a lot in value and if you let me hand pick those 1000 links I think I could place 1000 of them on sites that would end up leading to more than one new RSS subscriber. Not all RSS subscribers are equal either. I know I’m subscribed to some blogs where my last visit was the one where I subscribed. Aaron may be off in the math, but he’s dead on with his main point.
Sometimes you come across an article that just makes you laugh. Such was the case when I came across Thieves steal Herman Munster’s identity, which mentioned how someone was caught trying to sell credit card information in a chat room for the fictional tv character. The story made me laugh, but it also brought to mind an important concept in marketing.
My apologies for a slower than usual posting week. As I mentioned last Friday I had family in town this week and only worked part time. I skipped a couple of posts in order to spend more time collecting stories for today. This week sees the debut of a new category for design and development. I’ve gotten away from posting about both over the last few months and would like to bring back more posts related to design and development issues. Now on with the show.