This Week In SEO – 7/13/07

Welcome to the Friday the 13th edition of This Week In SEO. I promise the following links are not unlucky and nothing bad will happen if you click on them. It’s just a day like any other. Just six days ago we had what’s supposed to be the luckiest day of the century (07/07/07) and here we are cursed with what some think is the unluckiest day of the year. Hopefully it’s not unlucky for you and you agree I collected some interesting links for your reading pleasure. If you’re superstitious just do what you can to make it through the day and relax. You have 11 more months before another Friday the 13th is upon us.
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Blogs And Articles: Dialogs And Monologues

On Monday Jakob Nielson published his latest Alerbox article, Write Articles, Not Blog Postings. and, as is often the case when Jakob offers something, not everyone agrees with him or agrees completely. He does make some valid points, but also seems to show a lack of understanding about what a blog is.
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Social Networking Made Simple

Do I have to tell you that social networking is an important part of marketing yourself, your site, and your business? I didn’t think so. Sometimes, though, I think we can all use a reminder of what social networking is fundamentally all about. Fortunately for us The CommonCraft Show has created a good video that explains very simply what a social network is and why it works so well online.
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Marketing Pilgrim’s Free Internet Marketing Book

What? Me mention something about Marketing Pilgrim’s SEO Scholarship Contest? I’ve done it before and I’m doing it again.

Andy Beal has collected all the essays from the two contests, edited them a bit, and put them all together in a free internet marketing ebook you can download.
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Google’s Supplemental Spin Is BS

Earlier in the year a reader commenting on SEO Book mentioned a Google query that claimed to show all of the pages that were supplemental for a given site. Last week Matt McGhee noticed the query wasn’t working and his post on Friday has set off some debate about whether or not Google should show webmasters which pages are included in the supplemental index. Matt Cutts has chimed in with the idea that he’d essentially like to see all mention of the supplemental index removed so webmasters stop fixating on it. But there’s a good reason for the fixation with the supplemental index. Pages in the supplemental index simply won’t rank as well as if they weren’t supplemental, despite what Matt and Google would like you to believe.
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