Be Romantic To Make The Sale

The reason all successful marketers tell stories is that consumers insist on it. Consumers are used to telling stories to themselves and telling stories to each other, and it’s just natural to buy stuff from someone who’s telling us a story.
-Seth Godin from “All Marketers Are Liars

Last week while trying to help someone with their site in a thread on Webmaster-Talk I started thinking about how telling a good story, the right story, leads to more sales. The site in question sells lingerie and as myself, the thread starter, and several other members of the forum began the usual back and forth I began to think what I would do if the site were mine. And what I would do is sell a story about romance.
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How Do You Get A Million Links?

A journey of a thousand million miles backlinks begins with a single step link
-Confucius (sort of)

I hope Confucius will forgive my changing his quote around, but if you haven’t heard SEOmoz recently moved past the one million mark for links flowing into the site. Congratulations to Rand and the rest of the Mozzers on their well deserved achievement. Rand posted today on how SEOmoz gained those one million+ links, all in under three years no less, and since I’ve been answering a lot of questions the last week on how to get links I wanted to add a few thoughts of my own.
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This Week In SEO – 6/29/07

I’m back in the swing again after last week’s family visit. I’ve added a few new feeds to my reader and a couple make their debut appearance this week. I’m continuing to work organizing the feeds for the new Design and Development sections so for now the section remains on the light side. I’m also mulling over some ideas for how to better organize the SEO links and I’ve dropped the miscellany tag from the section. But enough about me. What you want is the news and the links. And as usual I’m here to provide both.
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You Don’t Need Money To Build A Brand

“A brand is the sum of all feelings, thoughts and recognitions – positive and negative – that people in the target audience have about a company, a product or service.”
Steve McNamara, AdCracker.Com

I think there’s a misconception that it takes a lot of money to build a brand. Chris Garret has a series of posts about branding your blog, which he continues to add to and I encourage you to read. (Chris how about a dedicated page where we can find links to all the posts in the series?) Today’s post, Your Successful Brand reminded me of some conversations I’ve had with people who assumed that only rich companies could build a brand. Nothing could be further from the truth.
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Can You Convince A Million People?

Seth Godin wrote an interesting post yesterday on how to make a million dollars in which he breaks down the numbers on how many sales you need at what price point to earn that million.

One popular method is to make a dollar in profit from each of a million people. Or a penny from a hundred million. This is the China strategy. It almost never works.

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