Far too many people still seem to consider ‘hits’ a useful measure of web statistics so I thought I take a little time to define a few basic website measurements. Web analytics are an important of running a successful website. Being able to track visitors to your web pages and what they do once on your site is an essential part of SEO and PPC advertising. You really can’t do either effectively without knowing something about the traffic your site is or isn’t getting.
Creating Content And Conversions From Web Stats
One good way to find new content to create for your site is to look at your web statistics package and see what long tail search phrases are bringing traffic to your site. The long tail searches are an indication that there’s an interest and also that it’s probably easy to compete for the phrase. So how can you make it work to increase traffic and conversions?
Prohibition Deja Vu? U.S. Says No To Online Gambling
Over the weekend congress quietly approved a bill that effectively makes online betting illegal in the United States. The bill makes it illegal for U.S banks and credit card companies to make payments to online gambling sites. The legislation was added to an unrelated bill by Republican Representative Jim Leach of Iowa. While not a big gambler myself this law is ridiculous and a slap in the face to civil liberty.
Click Distance: Site Structure And SEO
Quadzilla at SEO Black Hat ran an interesting seo experiment on click distance and how it affects ranking. In case you don’t know, click distance is the number of clicks it takes to get to a page on your site from the home page. While it certainly isn’t the most scientific experiment you’ll ever see I think the results make sense and I’ve noticed similar things on my own site.
Toolbar PR Update In Progress?
Seems like we can all get excited again over something meaningless. There might be another toolbar PR update going on as has been asked about, worried about, and predicted since the last update. Lots of hype ahead about the update and much ado about nothing really.