This Week In SEO – 7/27/07

Is it just me or did the week fly by? I could swear yesterday was Monday and here we are at Friday and another episode of This Week In SEO. As always there’s plenty to get to, but a reminder that if these links aren’t enough to keep you busy you can find more at my del.icio.us profile. Ready for the week’s news, stories, articles, and tips?
Continue reading

Underscores, Dashes, Matt Cutts, Oh My

Should you use dashes or underscores in URLs? The age old question has a new answer. Over the weekend at WorldCamp 2007 Matt Cutts broke the news that Google would soon be treating underscores as word separators, much the way they already treat dashes. That should be welcome news to anyone currently using underscores. In spite of the good news you’re still better off using dashes.
Continue reading

Digg + Microsoft = ?

If you built a community around your site that showed a clear dislike for a certain company would you choose to display ads from that company? If you came across a community that was hostile to your company would spend your advertising dollars there? Neither would I, but both Digg and Microsoft think it’s a good idea.
Continue reading

SketchCasting

Do you find you sometimes have a hard time expressing what you want to say with words alone? Are there times where being able to show even a primitive sketch could get your point across so much more effectively and easily? If so then SketchCasting may be the thing for you.
Continue reading

How Do You Measure Visitor Engagement?

What’s the most important metric when it comes to determining the health of your site? It’s not really a fair question since no one metric tells the entire story, but for a long time page views have been considered one of the most important metrics. Page views don’t tell the whole story of course. Does someone look at a lot of your pages because they like your content or because they can’t find what they’re looking for? And with the rise of Ajax applications how meaningful is to to measure when your entire application is on one page? Recently there’s been a movement toward time spent as a measure of engagement with your site, though that has it’s share of problems too. So how is one to measure visitor engagement with your site.
Continue reading

css.php