Yesterday Google released it’s latest search service, News Archive Search which provides for access to newspapers and magazines, and other historical archives dating back more than 200 years. Results will lead to both free and pay content on publishers websites.
Trusted Sites Rank Better
If you haven’t heard, search algorithms are now all about trust. Most noticeably at Google, but where Google goes the other engines tend to follow. SEO today is about establishing confidence for your site with search engines. When a trusted site creates a new page that page will often rank well in a short amount of time. The key to the kingdom of search is to develop trust for your site.
Building Trust Through Transparency
If you haven’t heard trust is important. It’s important in your relationships, it’s important in your business, and it’s important in your website. I can ‘t really help you in that first one, but as for your business and website transparency can go a long way in establishing trust. Transparency if done right will lead to more trust from site visitors and lead to more sales because of that trust.
The Art Of SEO
When people first encounter search engine optimization I think the tendency is to see it completely as a science or mathematical discipline. They look for the successful formula that will take their pages to the top. Maybe something like use keyword ‘x’ times in your page content, ‘y’ times in your page title, and ‘z’ time inside of ‘i’ ‘j’ and ‘k’ page elements and the next time you search for your keyword at your favorite search engine your page will be #1. Those who hold onto this original view of seo generally won’t succeed while those that can move past this early thinking and see search engine optimization more as art based on scientific or mathematical principles have a much greater chance of achieving success.
Does Long Copy Convert Better Than Short Copy?
I’m sure you’ve seen those long, long pages with copy that goes on forever. Those pages you need to scroll through screen after screen of copy to even find the price of the item for sale and the form to fill out in order to buy it. Pages with half of the words highlighted in yellow and the more you see them the more they look like spam. Could it be though, that those pages with the long copy actually convert better than pages with shorter copy?