Are You Drinking The Google Kool Aid?

Tamar linked to an interesting WebmasterWorld thread, Todays Webmaster & Their Relationship with Google, this week. The original poster makes some good points about how we’ve fallen under Google’s spell, spend too much of our energy focused on Google, think that Google’s guidelines are what define ethical seo, and give Google access to more data than we should. I agree, though not completely with most of the points and think they make for an interesting discussion.
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What’s In A Name? Apparently A Lot

In a move that probably doesn’t come as a surprise to most the energy drink Cocaine has been pulled from store shelves over concerns about it’s name. While the drink itself does not contain the drug, the FDA wasn’t happy about the way the company was marketing the beverage.
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How Does Google Really Treat Nofollow Links?

Last week Loren Baker asked the search engines how they treat links with the rel=”nofollow” attribute added to them. MSN didn’t respond and Ask said they don’t support nofollow and so treat those links the same as any other. Yahoo responded by saying they do follow the link and will index the page on the other side, but the link won’t pass any juice to the page being linked to. Google claimed they don’t follow the link at all and thus won’t index the page on the other side assuming no other links (internal or external) point to the page. But is that how Google really treats nofollow links?
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Is W3C Compliance Important For SEO?

On Friday Michael Gray answered the question of whether or not W3c compliance and accessibility can impact your optimization. I agree with everything Michael said, but wanted to add a few more points.
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This Week In SEO – 5/4/07

Through the miracle that is time and delayed publishing it should be Friday when this post first arrives in your reader, but it’s still Thursday for me as I’m writing it. Ok maybe not a miracle. I have family coming in for the weekend and so will be taking Friday off. I still wanted to get these links to everyone so I’m writing this a day early. Sorry that I won’t be able to include any articles from Friday, but I’ll get them in next week.

There’s plenty to get to as always so on with the show.
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