You’d think most people would learn quickly enough that there is no secret formula to seo. That there is no equation that when applied will guarantee top results, bring large amounts of traffic and result in a site owner deliriously spending all their instant millions. Still every day, on every forum that discusses seo in some way there will be at least one question where that’s what someone is hoping to get as an answer. So for everyone who wants a secret magic seo formula here it is.
Blogs And The Long Tail Of Search
Lately I’ve seen a lot of questions in small business and webmaster forums relating to how a blog can help a website. A few clients have brought up the idea of adding blogs to their site as well. While a blog isn’t a magic pill for your site, it can improve traffic by becoming a magnet for long tail searches.
Google News Archive Search
Yesterday Google released it’s latest search service, News Archive Search which provides for access to newspapers and magazines, and other historical archives dating back more than 200 years. Results will lead to both free and pay content on publishers websites.
Trusted Sites Rank Better
If you haven’t heard, search algorithms are now all about trust. Most noticeably at Google, but where Google goes the other engines tend to follow. SEO today is about establishing confidence for your site with search engines. When a trusted site creates a new page that page will often rank well in a short amount of time. The key to the kingdom of search is to develop trust for your site.
Building Trust Through Transparency
If you haven’t heard trust is important. It’s important in your relationships, it’s important in your business, and it’s important in your website. I can ‘t really help you in that first one, but as for your business and website transparency can go a long way in establishing trust. Transparency if done right will lead to more trust from site visitors and lead to more sales because of that trust.