How Do You Measure Visitor Engagement?

What’s the most important metric when it comes to determining the health of your site? It’s not really a fair question since no one metric tells the entire story, but for a long time page views have been considered one of the most important metrics. Page views don’t tell the whole story of course. Does someone look at a lot of your pages because they like your content or because they can’t find what they’re looking for? And with the rise of Ajax applications how meaningful is to to measure when your entire application is on one page? Recently there’s been a movement toward time spent as a measure of engagement with your site, though that has it’s share of problems too. So how is one to measure visitor engagement with your site.
Continue reading

7 Ways To Rejuvinate Your Blog

You know how it is. You sit down to right something for your blog and nothing comes out. You don’t even know where to start or what topic you should be writing about. A few things come to mind, but you feel like you’ve already said everything you can about the subject. Maybe you end up not writing that day or you publish a post just for the sake of publishing. Sometimes you have a hard time generating ideas for your blog. It happens to all of us at one point or another. Lucky for us we have Darren Rowse who’s just finished a series on rediscovering your blogging groove.
Continue reading

This Week In SEO – 7/20/07

Today’s This Week In SEO post is dedicated to my friend ‘H’ who’s celebrating a birthday today. Happy Birthday ‘H’ As always there’s a lot to get to, but first a reminder that not every post that catches my attention makes it here each Friday. This post might go on forever if it did instead of just seeming like it goes on forever. If for some reason you want even more links check out my profile on del.icio.us. You can find some of the links I didn’t get in here and some articles from weeks prior to this one that either just now found their way in front of me or I finally remembered to bookmark. Ok, ready for the posts from the week that was? I know I am.
Continue reading

Stealing Customers Through Google Maps

Is it possible to steal customers looking for your competition in Google Maps? It not only appears as if you can, but it might be trivially easy and somewhat troubling that it’s possible. It’s also a good reason why it’s important to register your business with Google Maps and other local search services and have at the very least a single page website listing your company info.
Continue reading

How Many Companies Can A Search Engine Buy?

It seems like every Friday when I’m putting together my This Week In SEO post a sizable chunk of the search engine news deals with acquisitions by the major engines. Via SEO Scoop I happened across this timeline of mergers and acquisitions for Google, Yahoo!, and Microsoft, since 2001 and thought it interesting enough to share.
Continue reading

css.php