V7N Brokering Contextual Links

It’s only been a few days since John Scott and Jeff Behrendt opened the new V7N contextual links to publishers and already the frenzy has begun with bloggers unable to sign up fast enough for the program. On the surface there’s a lot to like about the new V7N system for both advertisers and publishers. Yet I still have reservations about the system in general for both those buying and selling links.
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AdSense Expands Video Testing

Earlier today Google announced it would expand testing for video advertising, by working with two new music partners.

From the Inside AdSense blog:

Over the next few weeks we’ll be testing AdSense video distribution and sponsorship with a small group of publishers.

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Links As Currency

Aaron Wall often mentions links as currency for a website. Links into a site help build equity for that site enabling it to leverage things like more links. Add a solid business model behind the site those links will directly convert to money. Since it’s such a good analogy why not expand on it.
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SEO Community Hacked: What Positives Can Come From It?

Yesterday afternoon some well known SEO bloggers had their sites hacked. The community is alive now with discussions of the incident, which is only natural given what happened. Still it’s sad in a way since it does give the the person responsible exactly what he or she wanted, notoriety. I’m sure the incident will continue to generate a buzz in the days ahead feeding into the hacker’s ego, but I hope that what ultimately comes out of this is something positive and I’m already seeing the signs.
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Yahoo Displaying SERP Title Based On Anchor Text

The dichotomy of having a Yahoo directory listing has been known for years. You want a directory listing for the authority link and the improved Yahoo ranking, but your home page link will then show in search results with your directory listing title and not the page title you spent so much time crafting. Your site gets more visibility, but potentially suffers from lower click through. Even if you don’t have a listing in their directory Yahoo may now be grabbing page titles from another source that could potentially be damaging to your brand.
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