Since we’re in the middle of another PageRank update and that’s usually cause for excitement and concern I thought I’d spend another day on the subject. First with some information about a new tool from SEOmoz called Page Strength which is an attempt to give a quick and easy metric to determine the relative worth of a web page and then with a few observations and thoughts about the PR update itself.
PR Update Has Started
If you’re a frequent forum visitor this is probably old news, since it happened all of a day ago, but for those of you that aren’t active on forums the latest toolbar PR update has started at Google. Along with the PR update Google is updating the number of backlinks they’ll show for your site as they usually do at this time.
Higher Conversions With Buttons?
There’s a lot of common wisdom online, but can you always trust that wisdom? Apparently not when it comes to ‘click here’ buttons and the thought that they don’t convert well. Peter Da Vanzo wrote a short post on the v7n blog entitled Big Shiny Buttons: Click Here! in which he mentions how his own test results indicate those buttons generate higher conversions.
What To Do If AdSense Bans You
You’ve seen it before. Someone starts a thread at (insert your favorite webmaster or seo forum here) complaining that Google has unfairly banned their AdSense account. As much as they insist they did nothing wrong usually a little digging reveals either they or someone they know was clicking on the ads a little more than they should have been. Still there are publishers who’s accounts have been banned through no fault of their own. If that’s the case what can you do to be included back into the program?
Bounce Rates
Bounce rates can be an important measurement for your website and web pages. They can help determine whether a certain ad campaign is successful, whether you’re targeting the right keywords, or whether changes you make are improving your site. Knowing the bounce rate of your site and individual pages can give clues about what is and isn’t working for your site.