Google’s Supplemental Spin Is BS

Earlier in the year a reader commenting on SEO Book mentioned a Google query that claimed to show all of the pages that were supplemental for a given site. Last week Matt McGhee noticed the query wasn’t working and his post on Friday has set off some debate about whether or not Google should show webmasters which pages are included in the supplemental index. Matt Cutts has chimed in with the idea that he’d essentially like to see all mention of the supplemental index removed so webmasters stop fixating on it. But there’s a good reason for the fixation with the supplemental index. Pages in the supplemental index simply won’t rank as well as if they weren’t supplemental, despite what Matt and Google would like you to believe.
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Don’t Force New Windows On Your Visitors

A couple of weeks ago Darren Rowse asked readers should (external) links open in a new window?. Actually Darren had been asked by one of his readers and Darren was smart enough to know the question would make for a good blog post so he asked the rest of us. Today he read through all the comments and posted the results and surprisingly ProBlogger readers preferred to have a new window 54% to 45%. Surprising, because I think this is one of the worst things a site can do.
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This Week In SEO – 7/6/07

Here in the U.S. it felt like two short weeks this week. The 4th of July holiday tossed a pseudo Sunday into the middle of things. News was slow only for the day though, so it wasn’t too hard to find pages to link to. I think I could have done a single post on Google news this week had I wanted. Instead it’s the usual assortment of characters and links for your enjoyment. And let’s all celebrate the release of reporter Alan Johnston from captivity. Alan we’re glad you’re back.

Now on with the show.
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Let Your Story Guide You

Don’t say the old lady screamed-bring her on and let her scream.
— Mark Twain

Mark Twain didn’t know it when he uttered the quote above, but his quote is the essence of what I was trying to get at the other day with my post about telling a romantic story to sell lingerie. Show, don’t tell. Instead of simply telling a visitor that your lingerie will make her feel sexy and turn up the romance in her relationship, create that experience for her on your site. If your site can create an atmosphere of romance and make her feel sexy she’s going to associate that feeling with your lingerie, which is the story she wants to hear.
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Happy 4th Of July

For those of you in the U.S. happy 4th of July. For everyone else I hope you have a good Wednesday. I’ll be celebrating the 231st birthday of my country today, but I didn’t want to leave you with nothing to read. I’ve been guest posting all week at eMonetized, one of the blogs run by Tim Schroeder, who I’m sure many of you know. Here are links to the three posts I’ve written so far this week with a fourth one coming tomorrow.
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