The Perception Of Value And The Decision To Buy

Why do people buy your products? Why do they purchase any product or service? One thing’s for certain, it’s not about the price.

It’s a common fallacy that people buy based on price. Well some do, but most people buy based on value or rather their perception of value. Many small business owners begin their business life with the thought that they will enter their market and simply offer what they have at a slightly lower price and all will be good. In truth it’s not the best or even a good idea. Unless your last name is Walton and you’re an heir to the Wal-Mart throne you won’t be able to compete on price nor should you try.
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Is Your Website In Harmony With Itself?

Earlier today I came across the article, Should Writers Be Held Accountable for Web Page Performance?. The article got me thinking or rather rethinking about where the responsibility lies when a website fails to meet certain goals. Can any one person or aspect of your site be held accountable when it’s not performing the way you’d like?
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Thoughts On Linkbait

Two posts about linkbaiting caught my attention last week and given there are still many questions about linkbait and it’s relative worth, I thought I would add a little more to the discussion.
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What to know before you blog: blogging myths

So, you have heard that ‘blogging is the way to go’. Do you want to blog? Are you going to? Then this list of common blogging misconceptions may be helpful for you.
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Top 10 Blogs For Writers

For those of you with a blog or who simply want to become better writers, Michael Stelzner released a top 10 list of blogs for writers. I can’t claim to be familiar with all of the blogs listed, but I am a regular reader of CopyBlogger, which topped the list. A quick look at some of the others on the list leads me to believe they’re all worth reading regularly.
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