A couple of weeks ago Darren Rowse asked readers should (external) links open in a new window?. Actually Darren had been asked by one of his readers and Darren was smart enough to know the question would make for a good blog post so he asked the rest of us. Today he read through all the comments and posted the results and surprisingly ProBlogger readers preferred to have a new window 54% to 45%. Surprising, because I think this is one of the worst things a site can do.
Here in the U.S. it felt like two short weeks this week. The 4th of July holiday tossed a pseudo Sunday into the middle of things. News was slow only for the day though, so it wasn’t too hard to find pages to link to. I think I could have done a single post on Google news this week had I wanted. Instead it’s the usual assortment of characters and links for your enjoyment. And let’s all celebrate the release of reporter Alan Johnston from captivity. Alan we’re glad you’re back.
Now on with the show.
Don’t say the old lady screamed-bring her on and let her scream.
— Mark Twain
Mark Twain didn’t know it when he uttered the quote above, but his quote is the essence of what I was trying to get at the other day with my post about telling a romantic story to sell lingerie. Show, don’t tell. Instead of simply telling a visitor that your lingerie will make her feel sexy and turn up the romance in her relationship, create that experience for her on your site. If your site can create an atmosphere of romance and make her feel sexy she’s going to associate that feeling with your lingerie, which is the story she wants to hear.
For those of you in the U.S. happy 4th of July. For everyone else I hope you have a good Wednesday. I’ll be celebrating the 231st birthday of my country today, but I didn’t want to leave you with nothing to read. I’ve been guest posting all week at eMonetized, one of the blogs run by Tim Schroeder, who I’m sure many of you know. Here are links to the three posts I’ve written so far this week with a fourth one coming tomorrow.
The reason all successful marketers tell stories is that consumers insist on it. Consumers are used to telling stories to themselves and telling stories to each other, and it’s just natural to buy stuff from someone who’s telling us a story.
-Seth Godin from “All Marketers Are Liars“
Last week while trying to help someone with their site in a thread on Webmaster-Talk I started thinking about how telling a good story, the right story, leads to more sales. The site in question sells lingerie and as myself, the thread starter, and several other members of the forum began the usual back and forth I began to think what I would do if the site were mine. And what I would do is sell a story about romance.