It may seem strange for a blog that often advises how you can get more traffic to tell you to stop focusing on it, but that’s exactly what this post will do. Am I crazy you ask? Well maybe, but not for this post. The goal is not to bring as many people as you can to your sites The goal is to have as many people as you can buy something from your site or at least get in touch so you can convince them to buy something from you. There are better ways to do that than the get more traffic to your site.
Google Checkout
Need a way to take payments through your website? Having trouble getting a merchant account? Not happy with PayPal? Now there’s another solution. It’s been rumored for a long time and now Google has finally launched Google checkout. Google’s aim according to CEO Eric Schmidt is to make it faster and easier to buy products advertised on Google.
Which Keywords Should You Target
Earlier today in both a conversation with a client and while posting on a small business forum it occurred to me that very often people are unaware of the keywords they should be targeting on their web pages. You can probably list several obvious keyword phrases that relate to your site, but are these obvious keywords what you should be targeting and optimizing your pages for?
Forums, Blogs, And Comment Spam
When I first started getting comment spam on this blog I took it as a sign my blog had begun to arrive. I figured I must be doing something right to have at least gotten the attention of spammers. A couple months later and all I feel is completely annoyed by the amount of spam comments that are trying to get through.
AdSense Cost-Per-Action (CPA)
Thanks to stOx at Webmaster-Talk.com I learned earlier today that Google has begun testing Cost-Per-Action ads through AdSense. The new ads seem like the next wave in advertising for Google and based on the information I have come across it sounds like a good idea.