What Do You Think Of SEO Contests?

If you remember, a couple of months back I participated in the Marketing Pilgrim SEM Scholarship contest. Earlier today Andy Beal, the man behind the Marketing Pilgrim site, emailed those of us who had entered asking for feedback about what we learned from the contest and what we thought of the contest in general.
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Marketing Through Storytelling

Heard a good story lately? Do you have one to tell about your business?

In his book “All Marketers Are Liars,” Seth Godin talks about how storytelling is at the heart, or should be at the heart, of all successful marketing. The basic premise is that people buy what they want, not what they need, and that they demand stories from marketers to help convince themselves to buy what they already decided they want. If you want to sell you’d better have a good story to tell.
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Signs Of A Quality Link

Ask enough questions about how to build links and you’ll inevitably hear the answer that you should look for quality links. Just as inevitable will be a lack of explanation about what makes for quality in regards to links. So how do you determine which of several links is best? What are the signs that a link is worth pursuing? How do you recognize a quality link?
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The Perception Of Value And The Decision To Buy

Why do people buy your products? Why do they purchase any product or service? One thing’s for certain, it’s not about the price.

It’s a common fallacy that people buy based on price. Well some do, but most people buy based on value or rather their perception of value. Many small business owners begin their business life with the thought that they will enter their market and simply offer what they have at a slightly lower price and all will be good. In truth it’s not the best or even a good idea. Unless your last name is Walton and you’re an heir to the Wal-Mart throne you won’t be able to compete on price nor should you try.
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Is Your Website In Harmony With Itself?

Earlier today I came across the article, Should Writers Be Held Accountable for Web Page Performance?. The article got me thinking or rather rethinking about where the responsibility lies when a website fails to meet certain goals. Can any one person or aspect of your site be held accountable when it’s not performing the way you’d like?
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