Multivariate Testing With Google Website Optimizer

Testing variations in your design and copy and measuring which variations lead to higher conversions is an important part of doing business online. A/B split tests are relatively easy to set up on your own, but multivariate testing can be much harder or too expensive for small business owners to implement. Google will make it easier for anyone in their AdWords program by offering their new Website Optimizer tool.

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What Was Your Intent With That Query? Search Engines Want To Know

A few months ago I wrote about the ways in which Google could measure traffic patterns and how they might be using those patterns in their search results. Many in the seo world would agree that Google, as well as the other engines, are using the information they collect to help determine what pages to display to a given search query. Recently I came across a few quotes from Google and MSN employees that would indicate our traffic patterns do indeed affect search results.

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New LinkFromDomain Command From Microsoft Live Search

The Live Search WebLog announced a new search operator sure to please webmasters. LinkFromDomain, which shows where a site links to, is meant to be a complement to the already existing LinkDomain command, which shows all the links coming into a given domain.

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Accessible design: the extra edge for conversions

You may have read about creating content for conversions, using proper spelling and grammar and designing for scent of information on this blog earlier, so you should be familiar with the idea of creating websites for the people. Let’s see how accessible design can help you with sales and traffic.

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Interview With Guest Blogger Yuri Filimonov

I’ve been mentioning changes to this site for the last week or so, and one you may have noticed is a navigation link at left for guest Blogger Yuri Filimonov. Before publishing any of Yuri’s posts I wanted to introduce Yuri and post an interview I did with him so everyone could get to know him better. Yuri has posted a similar interview with me on his site as I’ll be guest blogging there.

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