There are two camps in the seo world. Those that see content as the most important thing for search engine rank and those that see links as the most important thing for search engine rank. The truth is both camps are partially right. SEO is a combination of both optimized content and relevant backlinks and those sites that have achieved a high rank usually have done a good job of both.
Content Is King
Earlier today I came across a table on the ZDNet blog listing the top 10 visited sites for the month of February, 2006. None of the sites on the list will shock you at all. They’re some of the major players on the web and if I asked you to make your own top site list before seeing this one you’d probably include 7 or 8 of them on your list.
The Benefits Of Cascading Style Sheets
If you’re not using cascading style sheets in your web pages yet shame on you. CSS has excellent support in today’s browsers. It’s relatively easy to learn and produces better and cleaner code than applying all those styles directly to your HTML.
Invest In Your Website For Greater Return
When you were looking for a space for your retail business did you purchase a kit made of balsa wood or hire the neighborhood kid to build your store based on the design plans of his tree house? Then why would you do that with your website?
Google Advanced Search Operators
I’m sure you know how to use a search engine. You go to the site type in some words, click the submit button, and view the results. Pretty simple right. Do you make use of advanced search operators though? You might even use some without even knowing it. Maybe you put quotes around your search term so the results will always use your keywords in the same order or you use the + operator to ensure the results contain all of your words. Google among other search engines provides many more advanced operators you can put to use, particularly if you own a website and would like to learn more about getting it the top of the results pages.