In Part II of this article I described what page rank is and also why it fell out of favor. I ended by mentioning relevance so let’s pick things up here with a real world example of what relevance is and then discuss relevance in terms of linking.
Every day I see someone offering to trade links with another site and listing their current page rank as incentive or see someone on a forum pleading for answers about how they can increase their page rank since theirs is so low. Seems like website owners have finally become aware of Google’s page rank. The only problem is that page rank isn’t very meaningful these days.
It seems my latest post on usability was well timed. Ok usability isn’t exactly new, but earlier in the same day Jakob Nielsen released his latest Alertbox column on avoiding within-page links. I think some his rationale emphasizes points I made in that post and figured the topic was worth a revisit.
Far too many people equate flashy graphics with web design. While graphics are important to good web design, usability is more important.