Display Trusted Logos To Increase Sales

Last week I was talking about trust in the context of seo and making your company more transparent to your customers. One way you can build trust and directly improve sales is to align yourself with other trusted companies. You’re probably already aligned with trusted businesses, though you may not realize it right away. And all you need to do is display their logo to piggy back on their trust with your customers.

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The Secret SEO Formula To #1 Ranking

You’d think most people would learn quickly enough that there is no secret formula to seo. That there is no equation that when applied will guarantee top results, bring large amounts of traffic and result in a site owner deliriously spending all their instant millions. Still every day, on every forum that discusses seo in some way there will be at least one question where that’s what someone is hoping to get as an answer. So for everyone who wants a secret magic seo formula here it is.

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Blogs And The Long Tail Of Search

Lately I’ve seen a lot of questions in small business and webmaster forums relating to how a blog can help a website. A few clients have brought up the idea of adding blogs to their site as well. While a blog isn’t a magic pill for your site, it can improve traffic by becoming a magnet for long tail searches.

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Google News Archive Search

Yesterday Google released it’s latest search service, News Archive Search which provides for access to newspapers and magazines, and other historical archives dating back more than 200 years. Results will lead to both free and pay content on publishers websites.

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Trusted Sites Rank Better

If you haven’t heard, search algorithms are now all about trust. Most noticeably at Google, but where Google goes the other engines tend to follow. SEO today is about establishing confidence for your site with search engines. When a trusted site creates a new page that page will often rank well in a short amount of time. The key to the kingdom of search is to develop trust for your site.

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