Links As Currency

Aaron Wall often mentions links as currency for a website. Links into a site help build equity for that site enabling it to leverage things like more links. Add a solid business model behind the site those links will directly convert to money. Since it’s such a good analogy why not expand on it.
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SEO Community Hacked: What Positives Can Come From It?

Yesterday afternoon some well known SEO bloggers had their sites hacked. The community is alive now with discussions of the incident, which is only natural given what happened. Still it’s sad in a way since it does give the the person responsible exactly what he or she wanted, notoriety. I’m sure the incident will continue to generate a buzz in the days ahead feeding into the hacker’s ego, but I hope that what ultimately comes out of this is something positive and I’m already seeing the signs.
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Yahoo Displaying SERP Title Based On Anchor Text

The dichotomy of having a Yahoo directory listing has been known for years. You want a directory listing for the authority link and the improved Yahoo ranking, but your home page link will then show in search results with your directory listing title and not the page title you spent so much time crafting. Your site gets more visibility, but potentially suffers from lower click through. Even if you don’t have a listing in their directory Yahoo may now be grabbing page titles from another source that could potentially be damaging to your brand.
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How Not To Ask For A Link

Yesterday Jennifer Laycock of Search Engine Guide posted about the right way to ask for a link in Link Building As Relationship Building – A Great Example. I thought I’d go the opposite way and share by way of an an example of how not to ask for a link.

As this site has grown in visibility so have the requests for link exchanges. Here are a few don’t from a request I found in my inbox a few days ago.
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Improve Your Writing With An Active Voice

When a visitor lands on your page you have at most a few seconds to capture their attention before they reach for the back button. Why waste those few seconds with passive writing?
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