Blogs And The Long Tail Of Search

Lately I’ve seen a lot of questions in small business and webmaster forums relating to how a blog can help a website. A few clients have brought up the idea of adding blogs to their site as well. While a blog isn’t a magic pill for your site, it can improve traffic by becoming a magnet for long tail searches.

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Google News Archive Search

Yesterday Google released it’s latest search service, News Archive Search which provides for access to newspapers and magazines, and other historical archives dating back more than 200 years. Results will lead to both free and pay content on publishers websites.

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Trusted Sites Rank Better

If you haven’t heard, search algorithms are now all about trust. Most noticeably at Google, but where Google goes the other engines tend to follow. SEO today is about establishing confidence for your site with search engines. When a trusted site creates a new page that page will often rank well in a short amount of time. The key to the kingdom of search is to develop trust for your site.

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Building Trust Through Transparency

If you haven’t heard trust is important. It’s important in your relationships, it’s important in your business, and it’s important in your website. I can ‘t really help you in that first one, but as for your business and website transparency can go a long way in establishing trust. Transparency if done right will lead to more trust from site visitors and lead to more sales because of that trust.

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The Art Of SEO

When people first encounter search engine optimization I think the tendency is to see it completely as a science or mathematical discipline. They look for the successful formula that will take their pages to the top. Maybe something like use keyword ‘x’ times in your page content, ‘y’ times in your page title, and ‘z’ time inside of ‘i’ ‘j’ and ‘k’ page elements and the next time you search for your keyword at your favorite search engine your page will be #1. Those who hold onto this original view of seo generally won’t succeed while those that can move past this early thinking and see search engine optimization more as art based on scientific or mathematical principles have a much greater chance of achieving success.

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