A Tale Of Two Design Philosophies: Consistency Vs Wow

This morning I read an interesting article courtesy of the New York Times comparing the approaches of Google and Yahoo when it comes to releasing new applications. Yahoo’s approach has been to maintain consistency across it’s various products where Google has usually gone after the ‘wow’ factor when releasing something new. Most of us aren’t Google or Yahoo though, and the two philosophies has gotten me thinking about designs in our own smaller sites, particularly this site, and if either approach is better than the other.

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Report On Click-Fraud And Invalid Clicks

AdWords advertisers and AdSense publishers are both greatly aware of the problem of click-fraud and invalid clicks. We can add those who are perpetrating the invalid clicks, though of course for different reasons as their concern is more along the lines of how to get away with it. Click-fraud has made it to the mainstream as well with media coverage of the recent lawsuit by advertisers against Google. So how is Google doing when it comes to detecting invalid clicks?

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Centering With CSS: Web Pages And Block Level Elements

The question of how to center a css layout in the browser window comes up very often. Seems to show up daily in the webmaster forums I visit and I thought it about time I devote a post to centering web pages that use a css layout. The same technique used to center your entire page will also work to center any block level element within the layout so if you learn it you’ll be able to center anything you want inside your css layouts. It’s also rather simple to learn and use.

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DMOZ meta tag Option: NOODP

A few days ago Google let it be known that Googlebot would now be obeying the new option for the robots meta tag telling them not to use your DMOZ description (should you have one) in their search results. Site owners have been complaining for quite some time that those DMOZ descriptions really don’t describe their pages the way they want and cringe anytime one of the search engines uses it over the meta description they themselves have added to their pages.

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Link Building Isn’t Just For Search Engines

Link Building can be a confusing subject to many. I hear questions all the time asking if a certain link is good or bad and which link will a search engine like better. There’s another way to think about links beyond how they will be seen by a search engine.Instead think about the people who will see those links and think about the value of the link itself. The best part is it will get you traffic and most likely help when it comes to search engines as well.

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