Practicing Good Customer Service Is The Best Way To Market It

I’ve been participating in an interesting thread at a Small Business Forum about customer service and how important it is for a business. Much of the thread has focused on selling customer service as a value point, but I want to talk here about something I brought up later in the thread. Instead of actively promoting customer service what about simply practicing it. Practicing customer service is really the best way to market it as a selling point.

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Why The Hype Over PR And Backlink Updates?

A few days ago Google did a backlink update and it stands to reason before too long we’ll see a Page Rank update as well. Both updates send excitement through webmaster and seo forums across the web, but why? We all know or should know that nothing has really changed behind the scenes. Google is updating both PR and their count of backlinks all the time. These updates are only about what they show to us. So again why the excitement?

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Using Keyword Themes To Structure Your Site Content

A couple of years ago structuring a site around keyword themes was all the rage in the SEO community. It was going to be the way to rank a site and if you didn’t use thm well good luck to you. Today you don’t see many people talking about building your site around keyword themes, but they are still used and it’s a good idea. If the idea of themes is new to you read on.

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User Behavior And Search Engine Ranking

Earlier today I responded to a forum post about whether search engines would be able to successfully incorporate user behavior as part of the algorithm. I can’t say with certainty that search engines are using behavioral data at the moment, but they are definitely collecting it. I do think it would make sense for them to use the data.

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My AdSense Revenue Sucks, Must Be Google’s Fault

I mean it couldn’t be me. I put the ads on my site. I put them everywhere I could. What am I supposed to do if Google can’t figure out what the page is about? I added the word asbestos on the page enough times. So what if my site is a free download site. That page is about asbestos and that’s a high paying keyword. I’ll bet Google is even keeping traffic away from my site on purpose so they can keep all the money.

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