Be Careful What You Search For

We’d all like to believe that anything we do in the privacy of our own homes is truly private. Sadly this isn’t true. With data being collected by every search engine, data about the queries we type, the sites we visit, even our email how can we possibly believe that any part of our lives is private anymore. Maybe it’s something we all simply accept as part of life in an online world, but the recent AOL screw up should make us all think once again about simply accepting things.

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Yet Another Matt Cutts Video Post

Yes it’s yet one more post about the Matt Cutts Videos. You’re probably sick of hearing me talk about them all week so I promise this will be the last. I’ll even do my best to refrain from mentioning his name for awhile, though of course now that I have he’ll probably release the Google algorithm over the weekend. I suppose if he does you won’t mind one more mention.

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The .edu and .gov myth?

One of the theories that has been gaining ground and generating discussion in the seo community is that links from .edu and .gov sites carry more weight. The main theory goes that since both domains have requirements in order to get one that the search engines consider them a more trustworthy link. But is that really the case? Are .edu and .gov domains better than the ordinary .coms and .nets of the world? Not according to Matt Cutts.

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Improve Conversions By Speaking Your Customer’s Language

You’ve just launched your new site promoting your billiards business. You’ve optimized your pages for ‘billiards tables’ and ‘billiards balls’ and are very proud of your page explaining the rules for ‘pocket billiards’ since you see it as a great form of link bait. The only problem is all your customers play pool.

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Update On Matt Cutts Grab Bag

If you caught my post before the weekend you know Matt Cutts was running a grab bag where webmasters and site owners could ask seo related questions. Matt’s answers came in the form of three videos that he posted to Google Video.

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