Developing Personas For Better Conversions

When you developed your website did you create personas for the typical visitors that will be coming to your site? Personas can help you define in greater detail who your visitors are and how best to develop the site for them. They can help in decisions about how you’ll structure your site, give you ideas for new pages and sections, and help you discover the best language to use when writing your content. Personas will help make your site more usable and generally increase your conversion.

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SEO Extensions For Firefox

Yeah, I admit I’m a bit of an extension junkie when it comes to Firefox and have quite a few more than I really need. A few weeks ago I talked about some of my favorite web developer extensions for Firefox and today I’m back with a collection of seo extensions for Firefox that can help make your optimization easier.

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Inbound Link Quality (ILQ)

Most seo experts agree that page rank is no longer a good measure of the quality of an inbound link and that Google is now putting more emphasis on TrustRank when it comes to linking. Still we all know linking is important so how is one to judge. Bob Mutch of SEO Company, with the help of Aaron Wall (SEOBook) and Rand Fishkin (SEOmoz), has developed the concept of an Inbound Link Quality (ILQ) ranking system as a way to provide a measurement of the quality of any given link.

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Duplicate Content

Questions often arise about duplicate content. What is it? How much content needs to be the same before it’s considered duplicate? Will having duplicate content hurt your site and is there a penalty associated with it? All good questions and sadly there isn’t any real concrete evidence for some of the answers. While I always recommend having unique and original content, I think much about duplicate content is a bit overblown.

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When To Start SEO On Your Site

You decide you want a website so you look for a web designer or put the website up yourself. Then you sit back and wait for traffic that doesn’t come. So you think you should probably start doing some search engine optimization. The problem is it’s already a little late and more than likely you’ll need to undo a lot of what you or your designer did when creating the site if you want your seo efforts to succeed. The time to start seo is before you write a single line of code, before you come up with a design look, before you even begin to write a word of content

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