Improve Conversions By Speaking Your Customer’s Language

You’ve just launched your new site promoting your billiards business. You’ve optimized your pages for ‘billiards tables’ and ‘billiards balls’ and are very proud of your page explaining the rules for ‘pocket billiards’ since you see it as a great form of link bait. The only problem is all your customers play pool.

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Update On Matt Cutts Grab Bag

If you caught my post before the weekend you know Matt Cutts was running a grab bag where webmasters and site owners could ask seo related questions. Matt’s answers came in the form of three videos that he posted to Google Video.

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Link Out To Build Trust For Your Website

One of the common myths about seo is that it’s bad to link out to other sites. The myth most likely gained traction when page rank was the be all and end with regards to Google and that linking out let to a site bleeding PR. The truth is that linking out, particularly by linking to the right sights, can go a long way in building trust for your site and improving rank in search results for your web pages.

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Matt Cutts: Grab Bag Friday

Thought I’d give a head’s up to anyone reading that Matt Cutts is running what he calls a grab bag this weekend. He’ll be taking questions from webmasters and answer them in a post over the weekend. There are 112 questions already posted as I’m writing this, but if you have something to ask get it in anyway and watch over the weekend for an answer.

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Google Releasing Click Fraud Data To Advertisers

If you’re an AdWords advertiser you may notice a new feature in your account if you haven’t already logged in to see it. As of yesterday Google began to release click fraud statistics as part of the AdWords reporting system.

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