Inbound Link Quality (ILQ)

Most seo experts agree that page rank is no longer a good measure of the quality of an inbound link and that Google is now putting more emphasis on TrustRank when it comes to linking. Still we all know linking is important so how is one to judge. Bob Mutch of SEO Company, with the help of Aaron Wall (SEOBook) and Rand Fishkin (SEOmoz), has developed the concept of an Inbound Link Quality (ILQ) ranking system as a way to provide a measurement of the quality of any given link.

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Duplicate Content

Questions often arise about duplicate content. What is it? How much content needs to be the same before it’s considered duplicate? Will having duplicate content hurt your site and is there a penalty associated with it? All good questions and sadly there isn’t any real concrete evidence for some of the answers. While I always recommend having unique and original content, I think much about duplicate content is a bit overblown.

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When To Start SEO On Your Site

You decide you want a website so you look for a web designer or put the website up yourself. Then you sit back and wait for traffic that doesn’t come. So you think you should probably start doing some search engine optimization. The problem is it’s already a little late and more than likely you’ll need to undo a lot of what you or your designer did when creating the site if you want your seo efforts to succeed. The time to start seo is before you write a single line of code, before you come up with a design look, before you even begin to write a word of content

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Fixed Or Liquid Design

One of the first choices you’ll invariably make when it comes to designing your website is whether to use a fixed or liquid layout. Both design options have their pros and cons along with their supporters and detractors. Neither is automatically a better option and the nature of the site and the goals of the site should probably be the determining factor in the fixed vs. liquid design decision.

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The Goal Of SEO

Too many people mistakenly believe the goal of seo is solely to achieve high ranking for a few keyword phrases and this mistaken belief can cause their efforts to fail before they’ve even begin their search engine optimization campaign. So what is the true goal of seo and how can knowing it improve our optimization strategy and our overall success?

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