Balancing The Links In Your Link Profile

It’s a common misconception that the entire goal of link building is to get more links. You look at the top pages ranking for your keyphrases and see they have a lot of sites linking to them and assume you need to get a similar amount of links if you want to compete. But not all links are created equal. Nor should they be. Some are going to be far more valuable than others. Links with little value create noise against the signal in your link profile. And not all link profiles are the same as sites develop links in their own way. If your link profile is skewed in one direction you want to put a little balance back into your profile.
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SEM Contest Results

While the Marketing Pilgrim SEM Scholarship Contest is still going on, it sadly ended for me today. My entry didn’t get the most unique views this week and I won’t be making it the next and final round. I did learn some things and wanted to share some of my experience and the approach I took to driving traffic to the article. Many of the same tactics can be used to bring traffic to any page on your site.
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Marketing Pilgrim SEM Scholarship Contest

You may have noticed lately that SEO contests seem to be everywhere. One of the latest is the SEM Scholarship contest and while I usually don’t participate in contests I did submit SEO is Nothing but Karma as an entry to this one. I wanted to talk a little about this particular contest and why I entered it.
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What Is The Sound Of Your Blogging Voice?

“To gain your own voice, forget about having it heard. Become a saint of your own province and your own consciousness.”
–Allen Ginsberg

A good writing voice can carry most any idea for a blog post. And a poor writing voice can ruin even the best of ideas. So what sound does your writing voice make?
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Readable Emails For Improved Newsletter Campaigns

Though there may be a lot of articles on making web site text readable, some people forget to make their emails readable, when they send out a newsletter, manage an auto-responder or their email marketing campaign. How do you make your emails easy to read to increase conversions?
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