The Art Of SEO

When people first encounter search engine optimization I think the tendency is to see it completely as a science or mathematical discipline. They look for the successful formula that will take their pages to the top. Maybe something like use keyword ‘x’ times in your page content, ‘y’ times in your page title, and ‘z’ time inside of ‘i’ ‘j’ and ‘k’ page elements and the next time you search for your keyword at your favorite search engine your page will be #1. Those who hold onto this original view of seo generally won’t succeed while those that can move past this early thinking and see search engine optimization more as art based on scientific or mathematical principles have a much greater chance of achieving success.

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Does Long Copy Convert Better Than Short Copy?

I’m sure you’ve seen those long, long pages with copy that goes on forever. Those pages you need to scroll through screen after screen of copy to even find the price of the item for sale and the form to fill out in order to buy it. Pages with half of the words highlighted in yellow and the more you see them the more they look like spam. Could it be though, that those pages with the long copy actually convert better than pages with shorter copy?

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Choosing Fonts In Web Design

Questions about fonts and how best to use then in web design come up often. Questions about which family of font to use or what font size is the best are common issues that face web designers. Your font choices will make a huge difference in the readability of your site. And a sure way to lose visitors is to provide content they have trouble reading. So what are some basic rules to follow with the fonts you use on your website.

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Google, Domain Apps, And eBay

Despite the denials we’ve all known it was coming for awhile. Now it’s official. Google has announced that it has created a software platform for basic business activities. The free web based platform, called Google Apps for Your Domain, is made up of existing programs Google already offers, but by grouping them into a platform it’s a clear signal the company plans on competing directly with Microsoft for the office web services space.

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Creating Shapes With CSS Borders

I’ve been working on a site the last couple of days where my design calls for some large blocks of color that aren’t in rectangular shape. I didn’t want to use images for those trapezoidal shaped blocks, in part because I prefer to use code whenever I can to save download time and in part because using images would reduce the fluidity of the design somewhat. Fortunately the css border property comes to the rescue and with it the ability to create shapes other than simple rectangles. Add some JavaScript and the results can be pretty amazing.

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