Google Releasing Click Fraud Data To Advertisers

If you’re an AdWords advertiser you may notice a new feature in your account if you haven’t already logged in to see it. As of yesterday Google began to release click fraud statistics as part of the AdWords reporting system.

Continue reading

Accessible Search From Google Labs

Last week Google Labs released its new accessible search for the visually impaired. It’s about time one of the search engines took accessibility seriously and I applaud Google. With an estimated 45 million blind people and 135 million visually impaired people worldwide let’s hope the other search engines follow suit and add their own accessible search.

Continue reading

Does Keyword1Keyword2.com = Keyword1-Keyword2.com?

A few days ago in a thread at Webmaster-Talk I was giving advice to someone who had chosen a new domain of the form keyword1keyword2.com. I’ve been of the opinion for a long time that search engines won’t see either keyword1 or keyword2 in the domain keyword1keyword2.com, but a post later in the thread questioned whether or not that was true, implying that they will pull keyword1 and keyword2 out of that domain.. So which is it?

Continue reading

A Tale Of Two Design Philosophies: Consistency Vs Wow

This morning I read an interesting article courtesy of the New York Times comparing the approaches of Google and Yahoo when it comes to releasing new applications. Yahoo’s approach has been to maintain consistency across it’s various products where Google has usually gone after the ‘wow’ factor when releasing something new. Most of us aren’t Google or Yahoo though, and the two philosophies has gotten me thinking about designs in our own smaller sites, particularly this site, and if either approach is better than the other.

Continue reading

Report On Click-Fraud And Invalid Clicks

AdWords advertisers and AdSense publishers are both greatly aware of the problem of click-fraud and invalid clicks. We can add those who are perpetrating the invalid clicks, though of course for different reasons as their concern is more along the lines of how to get away with it. Click-fraud has made it to the mainstream as well with media coverage of the recent lawsuit by advertisers against Google. So how is Google doing when it comes to detecting invalid clicks?

Continue reading

css.php