Improving Conversions Through Scent Trails

When it comes to generating more sales on your site it’s all about conversions. Traffic is great, but unless your converting that traffic it might as well have never found your site in the first place. I’ve talked previously about using calls to action to increase conversions. Another way you can increase conversions on your site is to leave a good scent trail for your visitors.

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Comparing The Search Engines

All too often when it comes to seo advice is given as general facts when in truth the advice may apply mostly to one search engine and not any of the others. The major search engines are different and do look at websites differently and place greater emphasis on different things.

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Site Wide Duplicate Content Analyzer

You would think that being on vacation would mean more time to write. Unfortunately it’s never the case and so again I’ll be keeping tonight’s post brief and simply pointing you to a tool you might find useful. I recently wrote some of my thoughts on duplicate content and after having posted on the topic came across a tool that can help measure the amount of duplicate content on your web pages.

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The Good Side Of Google And Microsoft

I’m heading out of town to visit family early tomorrow morning so today’s post will be on the shorter side as I still have quite a few things to do to get ready. I will be keeping up with my regular posting schedule while on the road. If I can’t find the time for a longer post I’ll try to offer a few more quicker posts. Today I’ll point you to an article I came across a day or two ago about how both Google and Microsoft are doing a lot to help save planetary resources.

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Developing Personas For Better Conversions

When you developed your website did you create personas for the typical visitors that will be coming to your site? Personas can help you define in greater detail who your visitors are and how best to develop the site for them. They can help in decisions about how you’ll structure your site, give you ideas for new pages and sections, and help you discover the best language to use when writing your content. Personas will help make your site more usable and generally increase your conversion.

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