Which Keywords Should You Target

Earlier today in both a conversation with a client and while posting on a small business forum it occurred to me that very often people are unaware of the keywords they should be targeting on their web pages. You can probably list several obvious keyword phrases that relate to your site, but are these obvious keywords what you should be targeting and optimizing your pages for?

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Forums, Blogs, And Comment Spam

When I first started getting comment spam on this blog I took it as a sign my blog had begun to arrive. I figured I must be doing something right to have at least gotten the attention of spammers. A couple months later and all I feel is completely annoyed by the amount of spam comments that are trying to get through.

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AdSense Cost-Per-Action (CPA)

Thanks to stOx at Webmaster-Talk.com I learned earlier today that Google has begun testing Cost-Per-Action ads through AdSense. The new ads seem like the next wave in advertising for Google and based on the information I have come across it sounds like a good idea.

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Improving Conversions Through Scent Trails

When it comes to generating more sales on your site it’s all about conversions. Traffic is great, but unless your converting that traffic it might as well have never found your site in the first place. I’ve talked previously about using calls to action to increase conversions. Another way you can increase conversions on your site is to leave a good scent trail for your visitors.

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Comparing The Search Engines

All too often when it comes to seo advice is given as general facts when in truth the advice may apply mostly to one search engine and not any of the others. The major search engines are different and do look at websites differently and place greater emphasis on different things.

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