Marketing To The Search Engine Tail

When you look at your site and your business a few keywords probably jump out at you. These keywords would seem to be the obvious ones you should target in your search engine marketing and optimization campaigns. They are searched most often and they decribe your business well. What if I told you that there are better keywords to target.

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Link Baiting As Part Of An Effective Link Building Campaign

Link Baiting. The term may be new, but the concept has been around for awhile as a way to build links quickly and organically. As the name implies link baiting is the act of providing something as bait to acquire incoming links. So what is the link bait?

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Google And Privacy

Have you been following what’s been going on between our government and the search engines lately? Seems sometime over the summer the justice department subpoenaed each of the major search engines for them to hand over data about users search behavior. Only Google refused to comply, which has recently set off a debate about privacy online when searching.

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Designing with C.R.A.P.

How do you decide where to place elements on the page? What colors should you use? How do you get people to notice your content. Believe it or not the answer resides in C.R.A.P.

Contrast, Repetition, Alignment, Proximity. These basic elements of design can be found everywhere design is present. By following these four basic princiapls your designs will improve immeasurably and immediately.
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A Chain Of Links

When you get down to it the web is one long chain of links and you never know how or when you’ll come across a useful site or how someone out there may find you.

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