More About Relevance In Link Building

My thoughts about relevance in link building have been generating some discussion at the Webmaster-Talk Forum with some forum members who are arguing on the side of getting links at all costs and the higher the PR of the link the better. I thought I would continue talking about relevance approaching the topic outside of the realm of search engines and just the value of the link itself.

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From Page Rank To Relevance (Part III)

In Part II of this article I described what page rank is and also why it fell out of favor. I ended by mentioning relevance so let’s pick things up here with a real world example of what relevance is and then discuss relevance in terms of linking.

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From Page Rank To Relevance (Part II)

Part I of this article discussed the situation with search engines that gave rise to the coming of page rank. Let’s pick up the story with what is page rank.

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From Page Rank To Relevance (Part I)

Every day I see someone offering to trade links with another site and listing their current page rank as incentive or see someone on a forum pleading for answers about how they can increase their page rank since theirs is so low. Seems like website owners have finally become aware of Google’s page rank. The only problem is that page rank isn’t very meaningful these days.

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Usability And Convention

It seems my latest post on usability was well timed. Ok usability isn’t exactly new, but earlier in the same day Jakob Nielsen released his latest Alertbox column on avoiding within-page links. I think some his rationale emphasizes points I made in that post and figured the topic was worth a revisit.

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