Underlined Links — When Is It Ok To Break From Convention?

Following convention leads to a more usable site. Convention presents the known and expected to visitors, which helps them orient themselves and lets them use existing knowledge and apply it to your site. If convention is so helpful, is it ok to ever break from it?

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Visual Perception — Series Wrap Up And Key Ideas

For a couple of months now I’ve been running a series on visual perception and some of the design principles that arise from it. The series completed last week, but I wanted to offer something of a summary today to highlight what I think are the key points from the entire series.

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Why It’s Still Important To Design “Above The Fold”

When I was first learning to design websites, a frequent topic of conversation was the fold. I remember it being part of the very first class I took and it found it’s way into the discussion of several that came after. Is it still relevant? I think so.

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Use The Efficient Power Of Emotional Design To Connect With Your Audience

Why do some designs evoke an emotional response where others don’t? Why is it that some designs make a connection with us and deliver meaning on a more personal level? Why do some sites wow us and quickly grab our attention and hold our interest? And perhaps most important, how do they do it?

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Is Your Best Work For Yourself Or For Your Clients?

I recently heard someone say that you don’t get to do your best work for clients. Is it true? Can you not do your best work for clients? How exactly do you define and know what your best work is?

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