I started just by making notes on what I’ll write. There’s no pressure and it doesn’t take a lot of effort. From there you build the notes into a post.

A blog can help in showing more about who you are and help you build trust with your market.

The reason people and companies are producing content online is in many respects because that’s what people want online. Blogging isn’t placing some arbitrary pressure on companies. It’s simply one solution to the problem of competing.

The problem I see with blogging in general though is that Companies face tremendous pressure to become producers of content on the internet. They must blog to be discoverable (on search engines and in social media), but many of them don’t really want this additional responsibility (plus needing to learn all the rules so it actually works).

With losing the desire I find the process helps too. Some days I don’t want to write at all, but I don’t mind researching and taking notes. I can make notes for several posts and then on a day later in the week when the writing is flowing I can turn the notes into posts. It allows me to always be making progress in some way.

Definitely give it a try and see if working on a post over a few days helps. It might not. We’re all different and different processes work for. Let me know if you do find this helpful or if it leads to you developing another process.

I also do the working on more than one post at a time thing. Some days I may do nothing but generate notes, another I’ll write the drafts. I think that’s the part that makes you most productive. We all have days and times where we’re more productive, and even more, productive at certain tasks. Blogging with a process helps maximize all the different parts.