The most important part of any blog post is the content itself. However there’s more to content than words on a page. How your post appears visually contributes to its readability. It helps people decide quickly if they’ll stick around to read.
The time to begin an article is when you have finished it to your satisfaction By that time you begin to clearly and logically perceive what it is you really want to say.
— Mark Twain
So far in this series on my blogging process we’ve developed a mechanism to feed us ideas. We’ve outlined some ideas to give them direction and fleshed out the direction with notes. We then used our notes to write a draft. Now it’s time to turn that draft into something more. It’s time for editing.
The object is set before the mind, either in reality, as in sketching (before a landscape or teacup or old face) or is set in the memory wherein it becomes the sketching from memory of a definite image-object.
When it comes time to write a post how do you go about writing it? Hopefully you have an idea in mind. Ideally you’ll have planned a direction for the post and have plenty of notes to draw from. How though, do you put words to paper or screen?
Staring at the blank page brings fear to many writers. The empty space is calling, but you don’t know where to begin. You have no direction to proceed and are hoping the muse will strike and instantly give you the post in full. That rarely happens. Fortunately there are ways to begin filling up the blank page and turning an idea into a post.
When you first set out to start a blog, you usually have ideas for a few posts and think you always will. However, most bloggers will tell you at some point they feel like they’ve run out of things to say. Where, then, do they get ideas?