The following guest post was written by Pat B. Doyle of www.PatBDoyle.com
I thought I would pass along some of my experiences and lessons learned, to encourage others to venture outside of their comfort zone.
If you are used to blogging, creating an ebook is fairly easy.
You are already used to writing. If you have loyal readers, you must be good at writing in an engaging way. Just think of your ebook as a series of blog posts.
I did not find writing the book to be hard at all. I was just relating my own experiences, so it did not involve a lot of research. It was basically just organizing my knowledge and writing it in a way that was understandable.
These are the same skills I have already been using with my blogging.
Writing a sales letter is hard.
It took me as long to write the sales letter as it did to write the ebook. I believe this is because it is a totally different kind of writing. Instead of writing to inform, you are writing to sell.
You realize that you need to be a lot fussier about how you write your sales letter. You only have one chance to convince someone to buy your product.
With blogging, your readers don’t expect miracles with every post. As long as you are usually good, one mediocre post is not going to kill you.
The hardest part is trying to maintain quality on your blog while writing your ebook.
It used to be easy to find things to write about on my blog. I had time to check out other blogs, think about things, and let post ideas come to me.
Now, in the middle of product creation mode, it is hard to switch back to blogging mode. My mind becomes focused on the ebook, and that is the only subject I can think about. And I don’t want to blog about the subject of the ebook, for fear of giving away the whole book for free!
I think the solution to this dilemma is to give yourself time to do both. Instead of immersing myself so completely in writing the book, I should have just devoted a few hours a day to it, leaving time to do my usual blogging activities and come up with subjects to blog about.
That is what I plan to do with my next project.
It is very satisfying to create your own product.
Despite the difficulties, I am glad I created this product. Everyone is blogging these days, but how many people are creating products? It gives me a great sense of accomplishment to have created something more lasting than a blog post.
People generally read blog posts once and then forget about them. Hopefully, my book can be used as a reference for a long time to come. It is kind of fun to think I have created something substantial and helpful.
Now I can truly say I’m an author and not just a blogger.
Venturing out of your comfort zone really increases your confidence.
I have been blogging for years. I only recently started my blog about blogging and internet business, but I had been blogging about other subjects for quite some time before that.
So it really feels good to venture into another area. It really gets your adrenaline going.
And finding that I was successful at writing a book really improved my confidence. It showed me that I can attempt something new and be successful at it.
In conclusion, I would recommend that all bloggers expand from blogging into a different area once in a while. While your blog may suffer temporarily while you are immersed in the new venture, the lessons you learn will ultimately give you a broader base of experience, and you will find you come back to your blog with even more to blog about.
If you liked this post, consider buying my book Design Fundamentals