Do you wear a lot of hats running your business? I know I do. The many hats I wear is reflected by the many topics I cover here on the blog. As part of my year end re-evaluation I’m thinking it would be better to keep the blog more focused, which begs the question what should I write about?
A few months ago Chris Garret asked what is your blog about really? The point of Chris’ post was that your readers determine what the theme of your blog is by responding to certain posts more than others.
Consider what you believe you write about, is that the same thing that attracts people to read your blog? By not writing about what they expect, are you letting your audience down and reducing your appeal?
When I first launched this blog I saw any topic that related to running your business online as fair game. From the design and development of your site to marketing and seo and all points between. I later added posts specific to blogging into the mix. But what I’d like to know now is what do you think this blog is about? Which posts have you enjoyed the most and which would have been best left unwritten? What do you see me doing well and what do you think could stand some or maybe a lot of improvement?
Basically why are you here and what brings you back? When you do come back what are you hoping to find?
I have my own ideas for the direction I’d like to see the blog go and I’ve had a couple of emails from people who’ve let me know where they’d like to see the blog go. Now I’m asking you where you’d like to see it go.
For the moment I’ll hold off on sharing my ideas and await yours. I can’t promise I’ll be able to please everyone, but my goal is to make the posts here more useful and enjoyable for you.
Chris turned his post into a meme. I’ll keep from restarting the meme as one recently passed through here, but feel free to ask your readers some of the same questions. I think and hope the answers will be somewhat enlightening.
I’ll leave you with the same two challenges Chris posed to his readers
- Tell me what you think this blog is about
- Ask your audience what they think your blog is about!
As bloggers we often tell others what we think they should do. Turnabout is fair play so now you get to tell me what I should do and if you’re up for the challenge ask your readers to tell you what you should do.
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