Comments on: Where’s The Fire? WTF It’s At Technorati

By: Steven Bradley

Steven Bradley — Wed, 07 Feb 2007 07:08:03 +0000

One thing I guess I missed when I posted this was that if you now do a search at Technorati and there’s a WTF topic you’ll see a snippet of the one of the blurbs for that WTF. It looks like there’s some good integration between the main blog search and WTF with links back and forth on both sides.

It’ll be a good way for Technorati to get some user generated content and will probably keep people checking in and out of the site more often and more involved with it.

It’s still going to be hard for me to ever see WTF as Where’s the Fire, but you’re probably right that it will be good marketing for Technorati.

By: Matt Keegan

Matt Keegan — Sat, 03 Feb 2007 22:32:50 +0000

I noticed it for the first time today too and I thought, “What the… is this all about?”

It could develop into a nice marketing spin for Technorati. Taking a negative or flippant term and turning it into something positive and uplifting.

By: Matt Johnson

Matt Johnson — Sat, 03 Feb 2007 03:21:16 +0000

Thier use of WTF is an interesting way to get extra attention by using a phrase often used to mean something else.

Techcrunch reported that this was taken down at some point, Though it looks to be back online.