The most valuable asset of any business is its brand. It’s an intangible asset as it can’t be directly turned into cash and sadly some businesses fail to treat it with the value it deserves. Sad, because your brand carries great weight and influence. Treat your brand well and your brand will treat you well back. It is your most valuable asset.
You never get a second chance at a first impression
I’ve never cared for the above quote. The implication is that you get one and only one chance at success and that’s hardly true. Your first impression is the most important impression only until you make your second impression, which is the most important until you make your third. As Seth Godin pointed out a few weeks ago, it’s your last impression that matters most. I agree your last impression counts more, but I think there’s more to how the impressions you leave affect you and your brand.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding.
There is no better marketing strategy than branding. If you can build a strong brand people will search specifically for you when they are looking to buy what you offer. Your new products will launch with the trust and credibility your brand has acquired over time. A lack of trust is one of the biggest barriers to selling online. Brand establishes that trust instantly.
Do you understand the importance of brand?
The following guest post was written by Stephen Da Cambra.
If you are at all familiar with The Van Blog, you will know that Steven has many insights into branding. The opening paragraph of his recent blog 4 Simple Ways to Grow Your Brand echoes one of the first things he said to me about branding:
“You are your brand. Your brand is you. Wherever your go, there is your brand. Every action you take, every word you speak, every impression you leave, affects how others view your brand.”