Comments on: Ruminations on “You are Your Brand” http://www.vanseodesign.com/branding/ruminations-on-you-are-your-brand/ Helping you build search engine friendly websites Sun, 12 Feb 2012 17:29:40 -0700 http://wordpress.org/?v=2.9 hourly 1 By: Stephen Da Cambra http://www.vanseodesign.com/branding/ruminations-on-you-are-your-brand/comment-page-1/#comment-1387 Stephen Da Cambra Thu, 22 Nov 2007 04:59:24 +0000 http://www.vanseodesign.com/blog/uncategorized/ruminations-on-you-are-your-brand/#comment-1387 Forrest - Unfortunately, not every corporate ethical blunder is broadcast, so perhaps they think the risk of ruining their reputation is worth it. Thanks for the comment. Kristine - What a really great turn of phrase "filter everything we do through the lens of that brand." Sounds like you are using branding best practices and doing a job properly is rarely the easiest route. Khalid - Any other shot I have is even worse! I think I need to shoot something specifically - the only thing that comes to mind is like something out of an Ingmar Bergman movie - you only see half my face and it's in grainy black & white - wait a minute, that sounds a little like Seth Godin's shot! HAPPY THANKSGIVING EVERYONE!!! Forrest – Unfortunately, not every corporate ethical blunder is broadcast, so perhaps they think the risk of ruining their reputation is worth it. Thanks for the comment.

Kristine – What a really great turn of phrase “filter everything we do through the lens of that brand.” Sounds like you are using branding best practices and doing a job properly is rarely the easiest route.

Khalid – Any other shot I have is even worse! I think I need to shoot something specifically – the only thing that comes to mind is like something out of an Ingmar Bergman movie – you only see half my face and it’s in grainy black & white – wait a minute, that sounds a little like Seth Godin’s shot!

HAPPY THANKSGIVING EVERYONE!!!

]]> By: Khalid Hajsaleh http://www.vanseodesign.com/branding/ruminations-on-you-are-your-brand/comment-page-1/#comment-1388 Khalid Hajsaleh Wed, 21 Nov 2007 16:08:15 +0000 http://www.vanseodesign.com/blog/uncategorized/ruminations-on-you-are-your-brand/#comment-1388 Great post Stephen. Lol, you can send me a new pic and I will use it instead of the one on the blog;) Great post Stephen.

Lol, you can send me a new pic and I will use it instead of the one on the blog;)

]]> By: Kristine Shreve http://www.vanseodesign.com/branding/ruminations-on-you-are-your-brand/comment-page-1/#comment-1386 Kristine Shreve Wed, 21 Nov 2007 13:37:12 +0000 http://www.vanseodesign.com/blog/uncategorized/ruminations-on-you-are-your-brand/#comment-1386 This post really resonates with me. One of our companies now has a really strong brand, which isn't based so much on a product as on our blog and the reputation that has been built for the company. Developing the brand wasn't really planned, it just sort of happened, but now that we have one, I have to filter everything we do through the lens of that brand. On one hand it's a good thing because the brand identification people have for us is positive. On the other hand, it has required more thinking on the back end to figure out what people think our brand is and then make sure that we act accordingly. This post really resonates with me. One of our companies now has a really strong brand, which isn’t based so much on a product as on our blog and the reputation that has been built for the company. Developing the brand wasn’t really planned, it just sort of happened, but now that we have one, I have to filter everything we do through the lens of that brand.

On one hand it’s a good thing because the brand identification people have for us is positive. On the other hand, it has required more thinking on the back end to figure out what people think our brand is and then make sure that we act accordingly.

]]> By: Forrest http://www.vanseodesign.com/branding/ruminations-on-you-are-your-brand/comment-page-1/#comment-1389 Forrest Wed, 21 Nov 2007 06:55:04 +0000 http://www.vanseodesign.com/blog/uncategorized/ruminations-on-you-are-your-brand/#comment-1389 You're not alone in not wanting to see sweatshop child labor ... it sure feels that way sometimes though. I don't buy anything of Sony's because of their rootkit, which is really a lesson to everyone. It takes years to build a positive reputation, but it can be lost pretty quickly. Using I vs we is a great but subtle example of why we need to be aware of how our actions are perceived and not just how they're intended. You’re not alone in not wanting to see sweatshop child labor … it sure feels that way sometimes though. I don’t buy anything of Sony’s because of their rootkit, which is really a lesson to everyone. It takes years to build a positive reputation, but it can be lost pretty quickly. Using I vs we is a great but subtle example of why we need to be aware of how our actions are perceived and not just how they’re intended.

]]> By: Stephen Da Cambra http://www.vanseodesign.com/branding/ruminations-on-you-are-your-brand/comment-page-1/#comment-1390 Stephen Da Cambra Wed, 21 Nov 2007 06:10:17 +0000 http://www.vanseodesign.com/blog/uncategorized/ruminations-on-you-are-your-brand/#comment-1390 Maneesh - Thanks for your comment. Cultivating your brand through "regular" business processes is key - not special actions to influence how customers percieve the brand, but every action - so they can percieve the brand in no other way. Steven - A apeaker at a sales meeting told us to use "we" when talking to clients so the client gets the impression that the entire organization is working for them. When we work for others, we need to cultivate their brand. If their brand is at odds with our personal brand, we have some decieions to make. Maneesh – Thanks for your comment. Cultivating your brand through “regular” business processes is key – not special actions to influence how customers percieve the brand, but every action – so they can percieve the brand in no other way.

Steven – A apeaker at a sales meeting told us to use “we” when talking to clients so the client gets the impression that the entire organization is working for them. When we work for others, we need to cultivate their brand. If their brand is at odds with our personal brand, we have some decieions to make.

]]> By: Steven Bradley http://www.vanseodesign.com/branding/ruminations-on-you-are-your-brand/comment-page-1/#comment-1391 Steven Bradley Wed, 21 Nov 2007 00:10:44 +0000 http://www.vanseodesign.com/blog/uncategorized/ruminations-on-you-are-your-brand/#comment-1391 Thanks for the post Stephen. What's interesting is how we all sometimes do things in order to convey a certain impression and then realize it's not the impression we really wanted to convey. One of the things I did when setting up this site is use 'we' a lot more than 'I' on many pages. At the time I was thinking it would be better to appear like a bigger company when in reality it was never the impression I really wanted to put out there. It's something I still need to go back and correct. maneesh your brand is definitely something that needs to be cultivated. You can't simply go out and state your brand. You have to be your brand with everything you do from a simple comment on a blog or forum to the products and services you offer. It's all about consistency and then getting that consistent message in front of as many people as possible, specifically in front of your target market. Thanks for the post Stephen.

What’s interesting is how we all sometimes do things in order to convey a certain impression and then realize it’s not the impression we really wanted to convey. One of the things I did when setting up this site is use ‘we’ a lot more than ‘I’ on many pages. At the time I was thinking it would be better to appear like a bigger company when in reality it was never the impression I really wanted to put out there. It’s something I still need to go back and correct.

maneesh your brand is definitely something that needs to be cultivated. You can’t simply go out and state your brand. You have to be your brand with everything you do from a simple comment on a blog or forum to the products and services you offer. It’s all about consistency and then getting that consistent message in front of as many people as possible, specifically in front of your target market.

]]> By: maneesh http://www.vanseodesign.com/branding/ruminations-on-you-are-your-brand/comment-page-1/#comment-1392 maneesh Tue, 20 Nov 2007 16:34:54 +0000 http://www.vanseodesign.com/blog/uncategorized/ruminations-on-you-are-your-brand/#comment-1392 I completely agree with this... branding is a process, and you have to cutivate it through your actions and regular business process.. on th eonline world we can translate it into the kind of audience you attract, how dilligently do you fight against spam, and so many other things.. like what blogs do you comment on if you run a blog :) I completely agree with this…
branding is a process, and you have to cutivate it through your actions and regular business process..

on th eonline world we can translate it into the kind of audience you attract, how dilligently do you fight against spam, and so many other things.. like what blogs do you comment on if you run a blog :)

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