The following guest post was written by Kristine Shreve.
I recently saw an article in USA Today about the wonders of Adsense and how senior citizens, and others, were using it to make tons of money. The article was brought to my attention by someone who knew that we were looking for ways to generate additional revenue from one of our websites. He thought AdSense might be the perfect fit for our needs.
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Earlier today Google announced it would expand testing for video advertising, by working with two new music partners.
From the Inside AdSense blog:
Over the next few weeks we’ll be testing AdSense video distribution and sponsorship with a small group of publishers.
For the record I don’t think AdSense is a scam and I’d like to make that clear from the start, but when I think about how to best profit as an AdSense publisher many of the tactics are designed to trick people into clicking or to at least hide the fact the ad is an ad. Is that honest? Is it a flaw in the system? Or is it business as usual?
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I mean it couldn’t be me. I put the ads on my site. I put them everywhere I could. What am I supposed to do if Google can’t figure out what the page is about? I added the word asbestos on the page enough times. So what if my site is a free download site. That page is about asbestos and that’s a high paying keyword. I’ll bet Google is even keeping traffic away from my site on purpose so they can keep all the money.
AdWords advertisers and AdSense publishers are both greatly aware of the problem of click-fraud and invalid clicks. We can add those who are perpetrating the invalid clicks, though of course for different reasons as their concern is more along the lines of how to get away with it. Click-fraud has made it to the mainstream as well with media coverage of the recent lawsuit by advertisers against Google. So how is Google doing when it comes to detecting invalid clicks?
You’ve seen it before. Someone starts a thread at (insert your favorite webmaster or seo forum here) complaining that Google has unfairly banned their AdSense account. As much as they insist they did nothing wrong usually a little digging reveals either they or someone they know was clicking on the ads a little more than they should have been. Still there are publishers who’s accounts have been banned through no fault of their own. If that’s the case what can you do to be included back into the program?
I’ve been seeing the question raised a lot recently about how site owners can make their AdSense ads more relevant to their pages. Often the answer is just patience. It can take some time for AdSense to understand what your site is about when you first join the program, but in time the ads do become more relevant. In most cases it’s probably a matter of days, but you may want to give mediabot a week to explore your pages.
A couple of weeks ago a thread was started at Webmater-Talk asking about an apparently new AdSense Hints Code. The code itself has actually been around for a little while. A debate ensued over whether or not publishers were permitted to use this code with myself taking the side that the code was reserved for specific publishers only.
Thanks to stOx at Webmaster-Talk.com I learned earlier today that Google has begun testing Cost-Per-Action ads through AdSense. The new ads seem like the next wave in advertising for Google and based on the information I have come across it sounds like a good idea.
It’s been rumored for a few months ever since GoogleRumors found one such AdSense video on the entertainment site The Superficial. This morning the New York Times reported that Google is taking steps to place video advertising on on it’s AdSense network. Google isn’t currently adding the video, but says it is considering doing so in the future.
