Conversions Archive

In order to maximize the success of a landing page you must have a clear methodology and process in place. Invesp’s conversion framework provides a blueprint to the construction of your landing page. The conversion framework has allowed us to see an average of 14.56% and 238% increases in conversion rates for our clients in 2007 alone.

I read a lot of ebooks. Most aren’t good, some are ok, and a small few are extremely useful. One book in the last category is Invesp’s new Landing Page Optimization guide. The book will help you improve conversions on your site, specifically on your landing pages and shows you that double digit conversions are not only possible, but how to achieve them.
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Why do we believe that in all matters the odd numbers are more powerful?
–Pliny the Elder, Natural History

I came across an interesting post yesterday by Dan Tudor about how using odd numbers is more profitable than using even numbers. After a little digging there seems to be a “rule of odds” in composition, which may serve as a general theory to the rule of three I mentioned in the past.
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Seth Godin wrote an interesting post yesterday on how to make a million dollars in which he breaks down the numbers on how many sales you need at what price point to earn that million.

One popular method is to make a dollar in profit from each of a million people. Or a penny from a hundred million. This is the China strategy. It almost never works.

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I’m sure you’ve seen those long, long pages with copy that goes on forever. Those pages you need to scroll through screen after screen of copy to even find the price of the item for sale and the form to fill out in order to buy it. Pages with half of the words highlighted in yellow and the more you see them the more they look like spam. Could it be though, that those pages with the long copy actually convert better than pages with shorter copy?

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A simple rule in writing suggests that things that are grouped in threes are more satisfying to the reader and are more effective than any other number of things at delivering a message. For whatever reason human beings tend to think of things in triplets. We remember things best in threes and scan visual elements better when grouped in three. By using and appropriately breaking the rule of three can we improve conversions on our websites?

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You’ve just launched your new site promoting your billiards business. You’ve optimized your pages for ‘billiards tables’ and ‘billiards balls’ and are very proud of your page explaining the rules for ‘pocket billiards’ since you see it as a great form of link bait. The only problem is all your customers play pool.

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There’s a lot of common wisdom online, but can you always trust that wisdom? Apparently not when it comes to ‘click here’ buttons and the thought that they don’t convert well. Peter Da Vanzo wrote a short post on the v7n blog entitled Big Shiny Buttons: Click Here! in which he mentions how his own test results indicate those buttons generate higher conversions.

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It may seem strange for a blog that often advises how you can get more traffic to tell you to stop focusing on it, but that’s exactly what this post will do. Am I crazy you ask? Well maybe, but not for this post. The goal is not to bring as many people as you can to your sites The goal is to have as many people as you can buy something from your site or at least get in touch so you can convince them to buy something from you. There are better ways to do that than the get more traffic to your site.

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When it comes to generating more sales on your site it’s all about conversions. Traffic is great, but unless your converting that traffic it might as well have never found your site in the first place. I’ve talked previously about using calls to action to increase conversions. Another way you can increase conversions on your site is to leave a good scent trail for your visitors.

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When you developed your website did you create personas for the typical visitors that will be coming to your site? Personas can help you define in greater detail who your visitors are and how best to develop the site for them. They can help in decisions about how you’ll structure your site, give you ideas for new pages and sections, and help you discover the best language to use when writing your content. Personas will help make your site more usable and generally increase your conversion.

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