You’ve just launched your new site promoting your billiards business. You’ve optimized your pages for ‘billiards tables’ and ‘billiards balls’ and are very proud of your page explaining the rules for ‘pocket billiards’ since you see it as a great form of link bait. The only problem is all your customers play pool.
Category: Conversions
Higher Conversions With Buttons?
There’s a lot of common wisdom online, but can you always trust that wisdom? Apparently not when it comes to ‘click here’ buttons and the thought that they don’t convert well. Peter Da Vanzo wrote a short post on the v7n blog entitled Big Shiny Buttons: Click Here! in which he mentions how his own test results indicate those buttons generate higher conversions.
Stop Focusing On Traffic: Convert The Visitors You Have
It may seem strange for a blog that often advises how you can get more traffic to tell you to stop focusing on it, but that’s exactly what this post will do. Am I crazy you ask? Well maybe, but not for this post. The goal is not to bring as many people as you can to your sites The goal is to have as many people as you can buy something from your site or at least get in touch so you can convince them to buy something from you. There are better ways to do that than the get more traffic to your site.
Improving Conversions Through Scent Trails
When it comes to generating more sales on your site it’s all about conversions. Traffic is great, but unless your converting that traffic it might as well have never found your site in the first place. I’ve talked previously about using calls to action to increase conversions. Another way you can increase conversions on your site is to leave a good scent trail for your visitors.
Developing Personas For Better Conversions
When you developed your website did you create personas for the typical visitors that will be coming to your site? Personas can help you define in greater detail who your visitors are and how best to develop the site for them. They can help in decisions about how you’ll structure your site, give you ideas for new pages and sections, and help you discover the best language to use when writing your content. Personas will help make your site more usable and generally increase your conversion.