Marketing Archive

There are many intermediate goals along the way to your desired result. These intermediate steps are not, however, the end goal, but too often they get treated as if they are.
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How focused is your blog? Would a regular reader be able to reasonable guess what your next post might be about without seeing the post title? Are you giving your readers something to expect and anticipate to bring them back tomorrow and next week?
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Do you know who your customers are? Do you know why they chose you? Do you know what they like? What they want? Where they spend their time? If you don’t, you should find out. Understanding who is your customer is perhaps the most important part of developing and marketing a business.
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Shortly after the successful launch of my first site and its associated celebration I had the sense of “now what?” The question wasn’t unique to me as one of the more common questions I see new site owners asking in forums is “how do I market my site?” Not an easy question to answer in a single forum post given how general it is. Add to it the level of detail your marketing strategy and tactics may call for and the forum question often gets less than useful answers. This post is an attempt to simplify marketing and hopefully offer an answer to point new site owners down the right path.
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This morning I came across a couple of videos I thought I’d share as examples of how to use video to market yourself. Both videos are low tech and can easily be produced by anyone assuming you have a video camera.
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What is value? Can value ever be determined 100% objectively? Which is woth more, real value or perceived value? Which is more important to your blog? To your business?
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Do you talk with your customers or do you talk at them?

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Do you know where your prospective customers spend their time online? Do you maintain a presence in those places?

Last night I came across an AP article about the recent search engine purchases of ad networks and why it’s a sign of how things are changing on the web. I encourage you to give the article a read, but the main point I want you to take from it is the idea that how and where people are spending time online is becoming more fragmented and most people are interacting less and less with a single source of information.
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That’s the question a resort in Sri Lanka is asking, in offering the world’s most expensive dessert. You’re initial reaction to a $14,500 dessert is probably along the same lines as mine. You’re possibly wondering who would be dumb enough to think an after dinner treat is worth that much money. But the resort is not asking if “The Fortress Stilt Fisherman Indulgence” is worth $14,500. Of course it isn’t. No dessert is. What the resort is asking in typical Seth Godinese is are you worthy of this dessert that costs $14,500.
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25 years ago tomorrow the text based smiley face was born. It’s unlikely Carnegie Mellon professor Scott E. Fahlman knew the ideavirus he was unleashing when he posted the simple combination of colon, dash, open parenthesis, to form :-) giving birth to the digital horizontal smiley face, but that’s exactly what he did. Professor Fahlman launched an example of viral marketing that’s still spreading to this very day.
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