When you convey an idea to an audience you want your audience to receive your message the way it was intended. You want them to understand your message. Otherwise you haven’t really communicated anything useful. If your audience doesn’t understand your idea, the fault lies with you. It’s up to you to make sure they understand what it is you’re trying to say.
Continue reading →

The first step in communicating your idea is attracting attention to it. Someone has to notice your message before anything else. Your idea also needs to hold attention. It needs to maintain the interest of your audience if you want your message to stick with them.
Continue reading →

Creating useful, entertaining, and engaging content on a consistent basis isn’t easy. It’s time consuming. It’s hard to come up with new ideas. What you think will be well-received falls flat. Many people publish content haphazardly. There’s little uniting one piece of content to the next. Without a content strategy you’re throwing content against the wall and hoping it will stick.
Continue reading →

Common advice when starting a business is to uncover a segment of a market and determine what customers want or what problems they’re having and then give it to them. The customer is always right after all. Is this really the best advice?
Continue reading →

In some respects, the business world has never been smaller. High-speed transport links mean goods can be shipped nearly anywhere with speed and ease, while the Internet, theoretically at least, puts a vast new market a mere mouse-click away.
Continue reading →