Every so often the topic of designed by credit links comes up with someone or another deriding the practice and framing it in a negative light. Lat week it was David Yeiser’s turn in his post on Design Intellection, No Credit Here. I want to take the other side and defend the practice, because not only is there nothing wrong with a designed by credit link, it’s actually smart marketing.
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There are many intermediate goals along the way to your desired result. These intermediate steps are not, however, the end goal, but too often they get treated as if they are.
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Do you know who your customers are? Do you know why they chose you? Do you know what they like? What they want? Where they spend their time? If you don’t, you should find out. Understanding who is your customer is perhaps the most important part of developing and marketing a business.
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Shortly after the successful launch of my first site and its associated celebration I had the sense of “now what?” The question wasn’t unique to me as one of the more common questions I see new site owners asking in forums is “how do I market my site?” Not an easy question to answer in a single forum post given how general it is. Add to it the level of detail your marketing strategy and tactics may call for and the forum question often gets less than useful answers. This post is an attempt to simplify marketing and hopefully offer an answer to point new site owners down the right path.
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This morning I came across a couple of videos I thought I’d share as examples of how to use video to market yourself. Both videos are low tech and can easily be produced by anyone assuming you have a video camera.
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