Sorry National Pork Board, but if my choice is between a nice juicy pork chop and a the breast of a woman I’m going with the breast every time. In this instance it’s the breast of search marketer Jennifer Laycock. I hope Jennifer forgives my reference to her anatomy, but in this case the issue is about her breasts or rather her breast milk.
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Heard a good story lately? Do you have one to tell about your business?

In his book “All Marketers Are Liars,” Seth Godin talks about how storytelling is at the heart, or should be at the heart, of all successful marketing. The basic premise is that people buy what they want, not what they need, and that they demand stories from marketers to help convince themselves to buy what they already decided they want. If you want to sell you’d better have a good story to tell.
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Why do people buy your products? Why do they purchase any product or service? One thing’s for certain, it’s not about the price.

It’s a common fallacy that people buy based on price. Well some do, but most people buy based on value or rather their perception of value. Many small business owners begin their business life with the thought that they will enter their market and simply offer what they have at a slightly lower price and all will be good. In truth it’s not the best or even a good idea. Unless your last name is Walton and you’re an heir to the Wal-Mart throne you won’t be able to compete on price nor should you try.
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One thing that always interests me is how two different people can interpret the same piece of writing in two completely different ways. We all bring with us our own history and biases and we approach everything new with our own set of perceptions. Our perceptions as much as anything are what determines what each of us consider true and help shape our own unique realities. My reality is different from your reality, which is different from his or her reality. And we can each draw completely different conclusions from the same information.
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Though there may be a lot of articles on making web site text readable, some people forget to make their emails readable, when they send out a newsletter, manage an auto-responder or their email marketing campaign. How do you make your emails easy to read to increase conversions?
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