Last week’s post about online degrees started a good discussion on the value of getting a degree. It also inspired today’s guest post from Brandon Hopkins on degrees in SEO.
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About a week and a half ago, Matt Cutt’s posted to the Google Webmaster Central blog, about an algorithmic change that considers the layout of a webpage, particularly what appears “above the fold” as a signal in where the page should rank.
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Back in February I reported about a drop in traffic to this site between mid December 2010 and mid January 2011. You might remember that traffic here dropped 20% and that I decided my best course of action was to be patient and wait out the holidays.
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Every time Google makes a significant update to it’s search algorithm people start reporting losses and complaining how the changes are unfair. At the same time others report how that change is driving more traffic to their sites.
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The last few posts we’ve been looking at the value of links. We’ve talked about some common sense concepts to help you think about links and then offered some general thoughts about trust and authority as they relate to link value.
Today we’ll continue and conclude this discussion on the value of links.
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Earlier this week we looked at a few seo concepts. We talked about the cat and mouse game of seo, how to think like a search engineer, and how competition affects your optimization and link building. I left things with the idea that different links have different values associated with them.
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When site owners come to the realization that links are an important component to search rank they start to ask questions about the value of links. How many links do I need? Which link is better? Where can I get links?
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As a freelancer and small business owner I often get caught up in the work immediately in front of me without stepping back to think about and look at the big picture.
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A couple of months ago I watched as search traffic to this site declined rapidly. At it’s worst the 2 week drop was about 40% There were several things I could have done, but in the end I chose what turned out to be the best seo tactic of all…nothing.
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Search engines attempt to show what they consider the most useful results for a particular query. Naturally one part of that usefulness is for the page to have content relevant to the query. The words on the page aren’t always enough though. We can help search engines better understand our sites through a structure of content silos.
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