Earlier today in both a conversation with a client and while posting on a small business forum it occurred to me that very often people are unaware of the keywords they should be targeting on their web pages. You can probably list several obvious keyword phrases that relate to your site, but are these obvious keywords what you should be targeting and optimizing your pages for?
Category: SEO
AdSense Cost-Per-Action (CPA)
Thanks to stOx at Webmaster-Talk.com I learned earlier today that Google has begun testing Cost-Per-Action ads through AdSense. The new ads seem like the next wave in advertising for Google and based on the information I have come across it sounds like a good idea.
Comparing The Search Engines
All too often when it comes to seo advice is given as general facts when in truth the advice may apply mostly to one search engine and not any of the others. The major search engines are different and do look at websites differently and place greater emphasis on different things.
Site Wide Duplicate Content Analyzer
You would think that being on vacation would mean more time to write. Unfortunately it’s never the case and so again I’ll be keeping tonight’s post brief and simply pointing you to a tool you might find useful. I recently wrote some of my thoughts on duplicate content and after having posted on the topic came across a tool that can help measure the amount of duplicate content on your web pages.
SEO Extensions For Firefox
Yeah, I admit I’m a bit of an extension junkie when it comes to Firefox and have quite a few more than I really need. A few weeks ago I talked about some of my favorite web developer extensions for Firefox and today I’m back with a collection of seo extensions for Firefox that can help make your optimization easier.