In case you missed it earlier this week Google confirmed that it licensed a search algorithm and hired the algorithm’s creator, Ori Allon, a 26 year old PhD student from the University of New South Wales. The basic concept behind the new search engine is that it extracts portions of a web page that are most relevant to a given query and returns that relevant text. It also provides results for keywords related to the original keywords. There has been a lot of speculation going on about what this means for Google and search and I thought I would add my thoughts to the mix.
