There are a lot of myths about seo flying around. Wherever you go for information about seo you are probably just as likely to find misinformation. I think one of the major plateaus you can ascend to in your seo knowledge is seeing some of these myths for what they are and realizing that not everything you hear about seo is true.
Category: SEO
Content And SEO
There are two camps in the seo world. Those that see content as the most important thing for search engine rank and those that see links as the most important thing for search engine rank. The truth is both camps are partially right. SEO is a combination of both optimized content and relevant backlinks and those sites that have achieved a high rank usually have done a good job of both.
Google Advanced Search Operators
I’m sure you know how to use a search engine. You go to the site type in some words, click the submit button, and view the results. Pretty simple right. Do you make use of advanced search operators though? You might even use some without even knowing it. Maybe you put quotes around your search term so the results will always use your keywords in the same order or you use the + operator to ensure the results contain all of your words. Google among other search engines provides many more advanced operators you can put to use, particularly if you own a website and would like to learn more about getting it the top of the results pages.
More About Relevance In Link Building
My thoughts about relevance in link building have been generating some discussion at the Webmaster-Talk Forum with some forum members who are arguing on the side of getting links at all costs and the higher the PR of the link the better. I thought I would continue talking about relevance approaching the topic outside of the realm of search engines and just the value of the link itself.
From Page Rank To Relevance (Part III)
In Part II of this article I described what page rank is and also why it fell out of favor. I ended by mentioning relevance so let’s pick things up here with a real world example of what relevance is and then discuss relevance in terms of linking.