If you were given a choice when first taking your “brick and mortar” business online to develop a website or set up a Page on Facebook, and you weren’t allowed to do the other which would you choose? Would you build a website and give up marketing through Facebook or would you set up a Facebook page and give up having your own website?
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This past weekend Leo Laporte made a troubling discovery about his social network that’s having him question everything he’s done with social media over the last few years and giving him one giant buzz kill.
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The following is a guest post from James Duthie.
Obama’s recent inauguration seems to have a lot of business people thinking seriously about social media. Obama’s ability to digitally connect with millions of people to achieve campaign goals (Eg. record fundraising) seems to have a whole lot of people thinking about how they can use social media in their business.
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The following guest post was written by Jerry Low of Web Hosting Secret Revealed.
I bet you had already heard about Squidoo.
No? Well, in this case you are losing lots of good publicity opportunities for your blog, website, or business.
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They aren’t sexy, they seem ancient in web years, and they don’t get talked about as much as they once were, yet forums are still one of the best sources of quality traffic. Done right they bring consistent traffic month after month, traffic that does stick around and subscribe to your blog and inquire about your services.
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This past weekend my brother and I spoke on the phone as we do most weekends. We talked about watching the US Open and shared thoughts about who we’d be rooting for when Tiger Woods and Rocco Mediate played another 18 holes of golf in Monday’s playoff.
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There are many who want to look at social media in the same way they might look at search. Some want to see the direct value in social media traffic and when the traffic doesn’t lead to any meaningful conversions they want to condemn social media and proclaim it as valueless.
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As some of you know I’m an admin at the Webmaster-Talk forums and have been a member there for over two years. Last week Webmaster-Talk grew significantly as it merged with EarnersForum and to celebrate WT is running a contest with 5 winners each receiving a prize package worth $25,000.
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Roderick Ioerger wrote an interesting post for Marketing Pilgrim a few days ago, where he asked is social media an impediment to problem solving? The basic argument is the idea that the convenience of having others readily available to answer your questions inhibits finding the solution yourself and thus leads to less critical thinking. It’s a valid argument, but I don’t agree with the conclusion.
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For a long time when mentioning Twitter in one of my This Week Month In SEO posts a comment usually accompanied the mention along the lines “I still don’t care what you’re doing right now.” A funny thing happened in the last few days. I began to care. I started tweeting a couple of days ago and am quickly getting addicted. I thought I’d share some of my early impressions of Twitter.
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