“Less is more”
— Ludwig Mies van der Rohe

A good friend of mine is moving into a new apartment after being away from the area for a few years. Needing quite a bit of furniture and having limited funds we’ve been scouring used furniture stores. Sadly some of these stores had a design flaw, one that also exists on many websites.
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“As an artist you are only a link in a chain, and whatever you find or whatever you do not find, you can find comfort in it.”
— Vincent Van Gogh

On May 3, 1889 Vincent Van Gogh wrote a letter to his brother Theo. At the time Van Gogh was in between stays at the mental hospital in Saint Rémy. He had already completed some of his most famous works such as his Sunflower series, The Bedroom, and The Café Terrace, with even more famous works such as Starry Night to come.
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Have you ever visited a website, but didn’t know where to look? Maybe there’s so much content on the page it was hard to decide where to start. Or once having started your eye didn’t know where to move next on the page. Before long you probably left the site in a bit of frustration or confusion. The reason is that site had a poor flow to it’s design.
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When adding images to your site or blog posts do you take the time to crop them to create a more dynamic and visually interesting image? Here’s a simple trick when you have an image that includes the horizon though the main idea will work with the subject of any image.
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So far in this series we’ve taken an amateur design and improved it in several ways. We aligned design elements to provide a sense of order, we used repetition to create visual themes, and last week we used contrast to differentiate elements and call attention to them. Today we’ll talk about the last of the four basic design principles, proximity.
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