Comments on: Double Digit Conversion Rates Through Landing Page Optimization

By: Steven Bradley

Steven Bradley — Tue, 06 May 2008 07:07:01 +0000

I did see the post. I have a hard time believing those conversions rates just like you. 1 in 5 visitors turning into a sale seems high. I wonder how a conversion was defined in the report.

I suppose it’s possible given that most people might be going to a site like Office Depot with the intent on buying something.

By: Jaan Kanellis

Jaan Kanellis — Fri, 02 May 2008 15:21:47 +0000

Speaking of double digit conversion rates, Steve have you seen this post?

By: Steven Bradley

Steven Bradley — Sat, 26 Apr 2008 22:10:47 +0000

Definitely. No matter how you get people to your site you still need to convert them once there. I’m not sure if you purchased Khalid’s book, but it’s a good read and worth the price.

Cool that the new design is giving you a reason to explore older posts. While moving everything here I had a lot of opportunity to look over some of my older posts too. It was really interesting to observe my own development as a blogger.

I can see a big difference in posts now as compare to posts from a couple of years ago.

By: Rudy Lopes

Rudy Lopes — Sat, 26 Apr 2008 19:04:31 +0000

This post is a good reminder that optimizing the Adwords ad isn’t the only way to increase conversions. A great ad pointing at a lame landing page isn’t going to get anything done, and sometimes the extra effort can be more effectively spent on the landing page than on the referring ad.

(FYI, Steven, the redesigned site is giving me an excuse to go back and read some of your older posts.)

By: Steven Bradley

Steven Bradley — Tue, 15 Apr 2008 01:22:55 +0000

I’m glad I could point you to it Scott. I’m not sure how much you know about conversions and landing pages, but there’s definitely some good information in the book. If you do buy it I hope you find it worthwhile.

The book won’t tell you specifically do this or do that, though it does have a number of case studies showing how certain changes improved conversions. It is filled with a lot of general principles you can follow to improve your own site.

By: Scott Wilson

Scott Wilson — Sun, 13 Apr 2008 19:52:23 +0000

Thanks for the heads up regarding this book. Look for to testing and measuring the information in it.

Always love learning new stuff thats been tested and proven to work.

Scott