Comments on: Does Long Copy Convert Better Than Short Copy? http://www.vanseodesign.com/conversions/long-vs-short-copy/ Helping you build search engine friendly websites Tue, 27 Jul 2010 18:07:45 -0600 http://wordpress.org/?v=2.9 hourly 1 By: Steven Bradley http://www.vanseodesign.com/conversions/long-vs-short-copy/comment-page-1/#comment-139 Steven Bradley Wed, 27 Sep 2006 04:29:21 +0000 http://www.vanseodesign.com/blog/uncategorized/does-long-copy-convert-better-than-short-copy/#comment-139 It was interesting to me too since I would have thought the shorter copy would have converted better prior to the article. I can see the reasoning though why the long copy works. I don't know if it means you should arbitrarily make your copy longer. I still think well written short copy will outperform poorly written long copy, but I will consider the article whenever I'm writing copy. I think Google leans toward informational sites in general. That's what they prefer to return. Longer copy should mean more information and thus might see a benefit in Google just for being seemingly more informational. The longer copy probably also increases the number of long tail phrases a page can become associated with. It was interesting to me too since I would have thought the shorter copy would have converted better prior to the article. I can see the reasoning though why the long copy works. I don’t know if it means you should arbitrarily make your copy longer. I still think well written short copy will outperform poorly written long copy, but I will consider the article whenever I’m writing copy.

I think Google leans toward informational sites in general. That’s what they prefer to return. Longer copy should mean more information and thus might see a benefit in Google just for being seemingly more informational. The longer copy probably also increases the number of long tail phrases a page can become associated with.

]]> By: Matt Johnson http://www.vanseodesign.com/conversions/long-vs-short-copy/comment-page-1/#comment-138 Matt Johnson Sat, 02 Sep 2006 18:28:44 +0000 http://www.vanseodesign.com/blog/uncategorized/does-long-copy-convert-better-than-short-copy/#comment-138 Interesting steve, I hadn't read that article before. I'm tempted to set up a test myself to have a look at this. If google were to prefer long copies over short ones i wonder what the reasoning behind that would be. I know it would mean there is more information, but does it mean that information is better? Interesting steve, I hadn’t read that article before. I’m tempted to set up a test myself to have a look at this.

If google were to prefer long copies over short ones i wonder what the reasoning behind that would be. I know it would mean there is more information, but does it mean that information is better?

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