Comments on: Increase Sales, Conversions, And Profits With The “Rule Of Odds” http://www.vanseodesign.com/conversions/rule-of-odds/ Helping you build search engine friendly websites Sat, 11 Feb 2012 14:03:01 -0700 http://wordpress.org/?v=2.9 hourly 1 By: Steven Bradley http://www.vanseodesign.com/conversions/rule-of-odds/comment-page-1/#comment-47948 Steven Bradley Tue, 29 Dec 2009 19:25:39 +0000 http://www.vanseodesign.com/blog/uncategorized/increase-sales-conversions-and-profits-with-the-rule-of-odds/#comment-47948 I don't think you're alone in considering 7 a lucky number. This would probably be hard to observe in yourself, but do you think you end up being more inclined to buy something when there's a 7 in the price? I don’t think you’re alone in considering 7 a lucky number. This would probably be hard to observe in yourself, but do you think you end up being more inclined to buy something when there’s a 7 in the price?

]]> By: Crystal http://www.vanseodesign.com/conversions/rule-of-odds/comment-page-1/#comment-47858 Crystal Mon, 28 Dec 2009 19:19:31 +0000 http://www.vanseodesign.com/blog/uncategorized/increase-sales-conversions-and-profits-with-the-rule-of-odds/#comment-47858 Ha, that's funny because I've always considered 7 my lucky number, and usually choose it when having to blurt out a 'random number.' This is a great study, perfect to be applied to almost anything. Thanks! Ha, that’s funny because I’ve always considered 7 my lucky number, and usually choose it when having to blurt out a ‘random number.’ This is a great study, perfect to be applied to almost anything. Thanks!

]]> By: farouk http://www.vanseodesign.com/conversions/rule-of-odds/comment-page-1/#comment-24941 farouk Sun, 05 Apr 2009 12:52:09 +0000 http://www.vanseodesign.com/blog/uncategorized/increase-sales-conversions-and-profits-with-the-rule-of-odds/#comment-24941 this is so true,thanks this is so true,thanks

]]> By: Investments | Loans | Blog Archive | Rule Of Odds.. http://www.vanseodesign.com/conversions/rule-of-odds/comment-page-1/#comment-1019 Investments | Loans | Blog Archive | Rule Of Odds.. Thu, 23 Aug 2007 22:29:55 +0000 http://www.vanseodesign.com/blog/uncategorized/increase-sales-conversions-and-profits-with-the-rule-of-odds/#comment-1019 [...] Improve your conversion with the rule of odds. [...] [...] Improve your conversion with the rule of odds. [...]

]]> By: Steven Bradley http://www.vanseodesign.com/conversions/rule-of-odds/comment-page-1/#comment-1017 Steven Bradley Wed, 22 Aug 2007 16:47:07 +0000 http://www.vanseodesign.com/blog/uncategorized/increase-sales-conversions-and-profits-with-the-rule-of-odds/#comment-1017 Chris I've seen that a lot too about the number 7. I've seen 7 mentioned because many consider it a lucky number. I get the feeling that's cultural though, because I think there are cultures who see 7 as unlucky too. It would be an interesting experiment for anyone selling products. Change the $19.99 or $19.95 to $19.97 and see what happens. One of the articles I was reading on price while writing this post (I can't remember if it's the one I linked to or not) suggested that the number 9 was actually the best to use. What all the articles agreed on was that most people end up only paying attention to the first few digits of any price and drop the rest. So $9.99 because $9, which sounds cheaper than $10 even though it's really not. Chris I’ve seen that a lot too about the number 7. I’ve seen 7 mentioned because many consider it a lucky number. I get the feeling that’s cultural though, because I think there are cultures who see 7 as unlucky too. It would be an interesting experiment for anyone selling products. Change the $19.99 or $19.95 to $19.97 and see what happens.

One of the articles I was reading on price while writing this post (I can’t remember if it’s the one I linked to or not) suggested that the number 9 was actually the best to use.

What all the articles agreed on was that most people end up only paying attention to the first few digits of any price and drop the rest. So $9.99 because $9, which sounds cheaper than $10 even though it’s really not.

]]> By: Chris Denny http://www.vanseodesign.com/conversions/rule-of-odds/comment-page-1/#comment-1018 Chris Denny Wed, 22 Aug 2007 11:27:09 +0000 http://www.vanseodesign.com/blog/uncategorized/increase-sales-conversions-and-profits-with-the-rule-of-odds/#comment-1018 In relation to pricing, I have seen a few articles stating that ending a price with the odd number 7 somehow subconsciously makes the price seem smaller to people - even more effective than ending with 9. e.g., pricing something at $19.97 instead of $19.99. You might also notice that many of the "sales pages" (one page sales letters online) price their products at $37.77 or something similar. In relation to pricing, I have seen a few articles stating that ending a price with the odd number 7 somehow subconsciously makes the price seem smaller to people – even more effective than ending with 9. e.g., pricing something at $19.97 instead of $19.99. You might also notice that many of the “sales pages” (one page sales letters online) price their products at $37.77 or something similar.

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